Director of Insights
Emily’s specialty is finding the hidden nuggets, connections and trends that inspire creative, on-target strategy. In her role advising account teams as Director of Insights, Emily conducts and analyzes secondary, primary and social research to help clients align communications strategies with business strategies. She is experienced in analyzing trends, identifying growth opportunities, developing actionable insights to craft campaigns and measuring impact on key stakeholders. Prior to G&S, Emily worked in consumer insights at Macy’s, analyzing customer behavior and identifying new product and marketing opportunities. She also spent several years as a market researcher for ORC International, studying consumer trends and conducting research projects. Emily earned her M.B.A. from Temple University and École Nationale des Ponts et Chaussées (Paris) and holds a B.S. in Marketing and a B.A. in History from the University of Delaware. She is also certified as a Net Promoter Score® Associate. A travel and outdoor enthusiast, Emily has hiked along the Great Wall of China and climbed to the top of Mt. Fuji in Japan.