Fresh Perspectives on Business
In today’s intensely competitive marketplace, global businesses are exposed to unprecedented levels of risk. Some issues, challenges and opportunities are industry-agnostic. To ensure clients benefit from the latest thinking, relationships and cross-market experience, G&S Business Communications has three practices that help better align business strategies, engage employees and fulfill expectations of corporate social responsibility (CSR).
Through a strategic joint venture, Gibbs-rbb, we also counsel food and beverage clients on more effective ways to engage conscious consumers, a new breed of shoppers who care equally about a brand’s core values and its product features.
Engaging Conscious Consumers
Gibbs-rbb Strategic Communications is a joint venture between two best-in-class agencies, G&S Business Communications and rbb Communications. Together, we fulfill a long-standing, unmet need of food, beverage and CPG brands to own the conversation with conscious consumers by communicating the value of responsible business practices from seed to shelf and beyond.
Our firms have joint billings of more than $30 million and almost 200 employees, yet, unlike similarly scaled agencies, we are solely focused on servicing the food and beverage industry, and providing expertise and counsel from agribusiness all the way to product introductions.
Contact Jeff Altheide at 212-697-2555 and learn how we can help you talk to your most important stakeholders.