Luke Lambert, G&S president and CEO, interviews Mitch Gelman, Newseum CTO, Pulitzer Prize-winning journalist and immersive storytelling pioneer. Together they discuss the impact of the Great Recession on the traditional news industry, and the emergence of a news landscape forever changed by shifting public demand and a new breed of media visionaries.
Ron Loch, G&S managing director and sustainability consulting lead, sits down with Jeffrey Hollender, CEO and founder of Sustain Natural, and co-founder and former CEO of green household products brand Seventh Generation. They examine the roles of activist CEOs and their communications counselors as stakes continue to rise for global businesses seeking to build sustainable value through fiscal and social responsibility. At the heart of their discussion is this question: In an intensely competitive marketplace, do virtuous business practices matter?
Steve Halsey, G&S managing director, business consulting, and digital/social media leader, moderates a discussion with panelists Denise Burrell-Stinson, head of storytelling for WP Brand Studio, Washington Post; and Jenna Goudreau, managing editor, CNBC Digital and Make It, the company’s new consumer financial news website for millennials. The three reflect on the smart approach for communicators at a time of global business uncertainly: Stay close to customers and stakeholders by connecting with their unique preferences. The key to understanding discrete audiences is gaining insights that inform content strategy along the digital journey.