Get B2B Smart
Nearly three-quarters of business buyers go online to learn about products before making purchases, according to Forrester Research. But B2B digital campaigns are often unsuccessful in converting initial interest into sales because meaningful insights about the customer experience (CX) along the supply chain or marketing channels haven’t been used to inform messaging and media selection.
Capture the customer measurements that matter—B2B CX Intelligence—for digital content strategies that can lead to more sales along the customer journey.
Know baseline loyalty and top preferences along your value chain. Best for establishing best practices and applying to point-in-time events.
Create precise customer profiles with perceptions of your brand vs. competitors. Ideal for product rollouts, product line changes and market repositioning.
Use comprehensive studies for full-year CRM strategy and digital content production. Preferred for final checkpoint before moving on to strategy activation.
B2B Loft: Elevating Business
Check out the first two episodes of our new Web series, B2B Loft: Elevating Business.
Join G&S hosts Emily Bunce, director of insights, and Mike Samec, VP of digital strategies, as they chat about how business marketers can avoid online detours in the B2B customer journey by measuring loyalty and experiences.
Net Promoter, NPS, and the NPS-related emoticons are registered service marks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.