The best way to sell is by telling a great story. G&S Business Communications captures the attention of your audience with narratives that click. We create news, sponsored content and branded events for corporate communications, marketing, advertising, sales promotions and more.
Our storytellers use words and visuals to spark the imagination, turn complexity into simplicity and inspire action.
Custom Publication Broadens Scope
With few publications targeting agricultural retailers, Syngenta and G&S saw an opportunity to communicate with this key market segment in a unique, uncluttered way via a custom magazine. Through compelling photographs, insightful illustrations and interesting copy, Thrive has become the vehicle for Syngenta to tell its story the way it wants to be told. In every issue, the company’s deep portfolio of technologies and broad support of the industry are on full display. A mobile-friendly companion website helps to expand the reach of these messages to a more general audience of stakeholders. The addition of videos, photo galleries and links gives online readers a chance to experience Thrive in a more engaging, interactive way. In a recent readership survey, more than 98 percent of respondents rated the overall quality of Thrive as good or excellent, and almost 80 percent said they have shared the content with others. Additionally, the Thrive website has experienced tremendous growth since its launch, with traffic and new users increasing 163 percent and 142 percent respectively. So far, this content-driven project is living up to its name by delivering memorable stories that are helping Syngenta and its customers thrive.
Events Inspire Company Pride
To promote the U.S. maiden voyage of the Solar Impulse solar-powered airplane and create high-level visibility for its sponsor Schindler Elevator Corporation, G&S oversaw takeoff and landing events in six cities along the flight route from New York to San Francisco. The events drew over 1,000 attendees within a four-month period. While providing media and message training, as well as speech writing, we obtained more than 800 million impressions in North American trade and consumer media coverage and built excitement along the way. We also produced programs for both customers and employees in three cities, inspiring pride within the company for its support of sustainable urban development with safe, reliable and ecologically sound mobility solutions.
Real-Time Data Elevates Blog
Syngenta’s WeevilTrak.com helps track annual bluegrass weevils (ABW), the most problematic insect for golf course superintendents in the Northeastern U.S. To help elevate WeevilTrak as the go-to resource for ABW information, G&S had to find a new way to share real-time details from researcher about ABW conditions and increase subscriptions. Based on feedback from content subscribers, the WeevilTrak Blog was born. Once live, blogs were posted weekly beginning in the 2015 ABW season. To enhance the blog for 2016, the design was revamped to be mobile responsive and promotion was increased via social media and emails. Additionally, the removal of the blog’s subscription requirement made it easier for current users to engage and for new users to see the value of the resource. By the end of 2016, there was a 29% increase in subscribers, 11,788 unique visitors and 217% traffic increase over 2015.