Gaining the competitive advantage for clients is what spurs creative thinking at G&S Business Communications. Our experienced art directors, designers and digital producers at the G&S Creative Studio turn your brand message, company news or public issue into a compelling experience for your audience. Using the building blocks of text, still images, audio, video, animation and interactive software, our ideas become reality only when we are sure they can deliver measurable business results.
We apply innovative ideas to make sure you stand out in a crowded marketplace.
A Creative Transformation
GWG, a leader in the secondary market for life insurance, has a unique, two-faceted business model. While this structure represents a singular approach in the industry, GWG struggled to explain it to prospective investors and financial partners. To reach its audience in a more clearly defined and impactful way, GWG worked with G&S to develop a new visual identity that could be implemented across various marketing materials. We developed three design concepts that would elevate the quality associated with the GWG brand. The chosen concept used dramatic double-exposure imagery that fused photos of GWG’s target audiences — retirees, financial professionals and savvy investors — with dream destinations, exciting hobbies and nostalgia, all things that could be achieved with the returns GWG products and services can provide.
With an opportunity to reach and influence untapped high growth end-use markets such as cold medicine, Dow Water & Process Solutions relied on G&S to unleash the power of visual communications. By creating fun, shareable infographics, we were able to take complex issues, boil them down to their core essence, and change when, where and how water and process solutions are discussed in the target markets. The result of this collaborative content curation and narrative approach was an innovative storytelling style centered around multi-media enabled infographics. The content was featured in top online consumer media including USA Today, Los Angeles Times and The New York Times, while also garnering coverage in target trade outlets such as WaterWorld, Flow Control and FoodBev.com. The infographics were also highly consumed and shared via major social media platforms Pinterest and Twitter.
This campaign received multiple accolades, including being named one the 50 Best PR Programs in the World by The Holmes Report, the winner of the B2B Marketing Campaign of the Year in the SABRE Awards competition and a finalist in the PRWeek Awards.