Gaining the competitive advantage for clients is what spurs creative thinking at G&S Business Communications. Our experienced art directors, designers and digital producers at the G&S Creative Studio turn your brand message, company news or public issue into a compelling experience for your audience. Using the building blocks of text, still images, audio, video, animation and interactive software, our ideas become reality only when we are sure they can deliver measurable business results.
We apply innovative ideas to make sure you stand out in a crowded marketplace.
Coeur, a precious metals mining company, wanted to expand its corporate communications to identify material issues, capture key data and share its many stories of social and environmental responsibility. To kick things off, G&S helped Coeur develop a theme, “Protect. Produce. Preserve,” which articulates the company’s “cradle-to-cradle” approach to sustainability. We then brought Coeur’s sustainability stories to life and designed a dynamic online platform on which to share them. Featuring graphics and videos that make Coeur’s narratives and data-driven results more accessible, the interactive, visually engaging site can be easily updated to reflect Coeur’s real-time corporate social responsibility (CSR) journey.
With an opportunity to reach and influence untapped high growth end-use markets such as cold medicine, Dow Water & Process Solutions relied on G&S to unleash the power of visual communications. By creating fun, shareable infographics, we were able to take complex issues, boil them down to their core essence, and change when, where and how water and process solutions are discussed in the target markets. The result of this collaborative content curation and narrative approach was an innovative storytelling style centered around multi-media enabled infographics. The content was featured in top online consumer media including USA Today, Los Angeles Times and The New York Times, while also garnering coverage in target trade outlets such as WaterWorld, Flow Control and FoodBev.com. The infographics were also highly consumed and shared via major social media platforms Pinterest and Twitter.
This campaign was named among the 50 Best PR Programs in the World by The Holmes Report, the winner of the B2B Marketing Campaign of the Year in the SABRE Awards competition and a finalist in the PRWeek Awards.