G&S Business Communications curates online experiences using digital, social and mobile media to launch new products and services and connect to audiences who impact your business. We create meaningful dialogue with stakeholders, motivate employees, support sales teams, and serve news media.
Our digital and social media services team deliver everything you need to create strategic, high-impact and engaging online experiences.
Webinar Series: Shaping Up Digital & Social Media
From search algorithm updates to publishing tool redesigns, keeping up with changes on digital and social media can be challenging.
G&S experts offer easy-to-use tips and vital points for media planning in our our three-part webinar series covering paid search, social advertising, social strategy development and website content optimization.
Social Media Preferences of Consumers
Making Marks on Social Turf
Golf course superintendents and journalists are an extremely active group on Twitter, touting the latest tips and trends in turf. Syngenta Turf and Landscape had the industry expertise to take part, but without a voice on Twitter it was missing out on key conversations. Syngenta turned to G&S to establish its presence and join the daily buzz. We developed a well-branded social persona through visuals and content including creative elements and a recognizable username. Through conversational techniques that encourage interaction and boost relationships with influencers, we helped Syngenta reach 1,000 followers in three weeks and maintain an active and growing audience.
Algae Viral Video
Can algae and biofuels be sexy? It may sound like a stretch, but that’s exactly what the creative minds at G&S made happen. Pioneering the movement for greener, cheaper, homegrown fuel, Algenol Biofuels needed a way to get people excited for its algae-to-biofuels technology, so we produced a provocative Algae viral video. Hosted on a microsite and distributed to targeted media outlets, the humorous yet informative clip created a buzz on social media and among key figures from the New York Times and the Wall Street Journal. In addition, we developed a comprehensive social media program to share Algenol messages and expertise on a daily basis, building credibility for Algenol and creating a community of engaged advocates.