Digital & Social

Curating Experiences

G&S Business Communications curates online experiences using digital, social and mobile media to launch new products and services and connect to audiences who impact your business. We create meaningful dialogue with stakeholders, motivate employees, support sales teams, and serve news media.

Our digital and social media services team deliver everything you need to create strategic, high-impact and engaging online experiences.

Social Media Preferences of Consumers

Webinar Series: Shaping Up Digital & Social Media

From search algorithm updates to publishing tool redesigns, keeping up with changes on digital and social media can be challenging.

G&S experts offer easy-to-use tips and vital points for media planning in our our three-part webinar series covering paid search, social advertising, social strategy development and website content optimization.

Capabilities

Audits

Audits

Pulse Checks
Comprehensive Digital Property Evaluations
Competitor Analysis
Content Effectiveness

SEO Evaluation
Social Media Influence

 

Planning & Program Management

Planning & Program Management

Advertising & Promotions
Conversion Optimization
Email & Mobile Marketing
Paid Search Advertising
Search Engine Optimization (SEO)
Website Planning

Social Media

Social Media

Community Management
Community Engagement & Influencer Relations
Employee Advocacy & Ambassador Programs

Hang-outs & Live events
Paid Social Advertising

Work Highlights

Making Marks on Social Turf

Golf course superintendents and journalists are an extremely active group on Twitter, touting the latest tips and trends in turf. Syngenta Turf and Landscape had the industry expertise to take part, but without a voice on Twitter it was missing out on key conversations. Syngenta turned to G&S to establish its presence and join the daily buzz. We developed a well-branded social persona through visuals and content including creative elements and a recognizable username. Through conversational techniques that encourage interaction and boost relationships with influencers, we helped Syngenta reach 1,000 followers in three weeks and maintain an active and growing audience.

Algae Viral Video

Can algae and biofuels be sexy? It may sound like a stretch, but that’s exactly what the creative minds at G&S made happen. Pioneering the movement for greener, cheaper, homegrown fuel, Algenol Biofuels needed a way to get people excited for its algae-to-biofuels technology, so we produced a provocative Algae viral video. Hosted on a microsite and distributed to targeted media outlets, the humorous yet informative clip created a buzz on social media and among key figures from the New York Times and the Wall Street Journal. In addition, we developed a comprehensive social media program to share Algenol messages and expertise on a daily basis, building credibility for Algenol and creating a community of engaged advocates.

Let's Talk

Want to learn more about our ideas and results? Let’s get a conversation going.