Today’s workforce has high expectations of employers. By aligning your workplace culture with internal communications, your business can move across boundaries for a clear path to growth. Your best employees and job candidates want a career trajectory for themselves. They also want to belong to an organization with a good reputation, collaborative environment and leadership transparency.
At G&S Business Communications, we know that employees are your greatest asset. We blend psychology and business acumen to develop an engagement strategy that works for your company.
STEM Culture in Focus
G&S shapes communications strategies to help STEM (science, technology, engineering and mathematics) businesses hire and keep top talent in a highly competitive labor market. It comes down to your workplace culture—and how well your organization defines its values and rewards employees based on trust, respect, collaboration and creativity. Learn more in our webinar, “Employee Engagement: Communicating the Value of STEM Workplace Culture,” featuring HR, communications and STEM leaders from Denison Consulting, Lockheed Martin and Ingersoll Rand.
Interested in our webinar slides? Register here for a free download.
Brand Identity Unifies Employees
Martin Marietta, a leading supplier of aggregates and heavy building material, teamed up with G&S on the cusp of an acquisition and 20th anniversary for a brand refresh and employee communications campaign that would ensure consistency and employee support. We conducted interviews with Martin Marietta’s leadership team to gain an understanding of the employee base and their emotional commitment to the company. With these insights in mind, we designed a logo grounded in the company’s strong history as well as its evolution into a more diversified brand, created a highly utilized set of brand guidelines and developed a video introducing new, unified messaging that would take the brand forward.
Creative Play at Work
G&S was tasked by the Dow Consumer & Industrial Solutions’ North American Communications team to help develop materials for the first internal team meeting to take place after an extensive internal reorganization. Created as part of an ice breaker activity for the conference, we helped develop “trading cards” that were used in conjunction with a scavenger hunt. The trading cards highlighted team members’ previous roles within Dow and shared customer solutions and business wins. This activity provided a unique and fun way for team members across functions to interact, get to know newcomers and collect information on available expertise.