Today’s workforce has high expectations of employers. By aligning your workplace culture with internal communications, your business can move across boundaries for a clear path to growth. Your best employees and job candidates want a career trajectory for themselves. They also want to belong to an organization with a good reputation, collaborative environment and leadership transparency.
At G&S Business Communications, we know that employees are your greatest asset. We blend psychology and business acumen to develop an engagement strategy that works for your company.
A Unifying Purpose
Following a string of mergers and acquisitions that fragmented the workplace, audio and voice technology manufacturer Knowles Corporation tapped G&S for a creative and brand strategy to redefine the company’s mission, vision and values for its employees worldwide. The newly designed brand identity was introduced globally via posters, banners, infographics and branded items. To also bring the company’s five values to life, an animated video was produced and used throughout the organization. The video was featured on the career page, new employee training materials, company intranet, campus television and shared directly by the CEO at the town hall meeting. The updated visual identity helped Knowles differentiate itself from competitors and proved to resonate with the employees, bringing together a revived and unified workforce.
Brand Identity Unifies Employees
Martin Marietta, a leading supplier of aggregates and heavy building material, teamed up with G&S on the cusp of an acquisition and 20th anniversary for a brand refresh and employee communications campaign that would ensure consistency and employee support. We conducted interviews with Martin Marietta’s leadership team to gain an understanding of the employee base and their emotional commitment to the company. With these insights in mind, we designed a logo grounded in the company’s strong history as well as its evolution into a more diversified brand, created a highly utilized set of brand guidelines and developed a video introducing new, unified messaging that would take the brand forward.