G&S Business Communications understands how to capture the attention of your audience with a relevant, masterfully told story.
Once we shape your strategy, our skilled team of storytellers develops news and sponsored content for corporate communications, marketing, advertising, sales promotions, and much more. G&S copywriters and content publishers generate and package news and information targeted to journalists, customers, employees, investors and other stakeholders that matter most to you.
- Editorial Services
- News Bureau Management
- Newsletters and Custom Publishing
- Sales Collateral
- Social Media Publishing and Curation
Faced with a new magazine editorial mission, Syngenta worked with G&S to expand the readership of its custom publication, Thrive, from its traditional crop protection base to include a more general audience of stakeholders for its seeds business. G&S saw a deficit in farm media and competitor agricultural publications that were targeted specifically to retailers. This deficit opened up an opportunity for Syngenta to communicate with key customers in a unique, uncluttered way, and a print publication for ag audiences represented an ideal medium because of their limited use of electronic media. Based on a survey conducted, 99.6 percent of the respondents rated the overall quality of Thrive as good or excellent. Almost 90 percent of the respondents spend at least 15 minutes reading the magazine each quarter and almost 80 percent of the respondents have shared the content with others.