Social media offers a unique opportunity to interact with your target audiences, connect with industry influencers and demonstrate your expertise. The evolution of social media offers a unique opportunity to interact with key audiences and get direct feedback and has become a crucial resource for building a successful PR campaign field.
G&S Business Communications understands how different audience segments use social media in their personal and professional lives. Once we shape your strategy, our skilled team of communicators develops a program to join in and shape the conversation. G&S monitors the shape and tone of the dialog and keeps you abreast of evolving trends. We can also help to prepare your senior staff should a crisis evolve.
- Social Media Strategies
- Content Development
- Community Management
- Crisis Management Planning
- Influencer Analysis and Engagement
- Employee Usage Guideline Development
- Measurement and Monitoring
- Sweepstakes and Promotions
- Infographics and Photography
- Social Media Advertising
- Video Production
Algae Viral Video
Can algae and biofuels be exciting? It may sound like a stretch, but that’s exactly what the creative minds at G&S made happen. Pioneering the movement for greener, cheaper, homegrown fuel, client Algenol Biofuels needed a way to generate discussion and get people excited for its algae-to-biofuels technology. With corn ethanol and food-to-fuel issues dominating biofuel discussions, G&S produced a provocative viral video that demanded attention. Hosted on a microsite and distributed to targeted media outlets, the unconventional tape created a buzz on social media and among key figures in leading publications, including the New York Times and the Wall Street Journal, fostering an audience of engaged advocates. In addition, G&S developed a comprehensive social media program to share Algenol messages and expertise on a daily bases, driving stronger, more passionate connection with key audiences and building credibility and a broader grassroots support base for Algenol fuel products.