Social media offers a unique opportunity to interact with your target audiences, connect with industry influencers and demonstrate your expertise. The evolution of social media offers a unique opportunity to interact with key audiences and get direct feedback and has become a crucial resource for building a successful PR campaign field.

G&S Business Communications understands how different audience segments use social media in their personal and professional lives. Once we shape your strategy, our skilled team of communicators develops a program to join in and shape the conversation. G&S monitors the shape and tone of the dialog and keeps you abreast of evolving trends. We can also help to prepare your senior staff should a crisis evolve.


  • Social Media Strategies
  • Content Development
  • Community Management
  • Crisis Management Planning
  • Influencer Analysis and Engagement
  • Employee Usage Guideline Development
    and Training
  • Measurement and Monitoring
  • Sweepstakes and Promotions
  • Infographics and Photography
  • Social Media Advertising
  • Video Production

To learn how we can share your message, contact us at learnmore@gscommunications.

Algae Viral Video

Can algae and biofuels be exciting? It may sound like a stretch, but that’s exactly what the creative minds at G&S made happen. Pioneering the movement for greener, cheaper, homegrown fuel, client Algenol Biofuels needed a way to generate discussion and get people excited for its algae-to-biofuels technology.   With corn ethanol and food-to-fuel issues dominating biofuel discussions, G&S produced a provocative viral video that demanded attention. Hosted on a microsite and distributed to targeted media outlets, the unconventional tape created a buzz on social media and among key figures in leading publications, including the New York Times and the Wall Street Journal, fostering an audience of engaged advocates. In addition, G&S developed a comprehensive social media program to share Algenol messages and expertise on a daily bases, driving stronger, more passionate connection with key audiences and building credibility and a broader grassroots support base for Algenol fuel products.

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