Agribusiness & Food

Value Chain

G&S Business Communications is a trusted advisor to agribusiness, food, agricultural technology and animal health clients. Our communicators have worked in farm fields and ranches, research facilities, processing plants and retail operations. Our thinking is steeped in knowledge about the unique dynamics of the food value chain. When it comes to risk management, we are ready to protect brands in competitive, highly regulated industries.

Building strong relationships with consumers, growers, ranchers, researchers and other audiences you value is our strength and passion.

Market Experience

Animal Health

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Crop Protection

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Farm Equipment

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Food Packaging

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Food Processing

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Precision Agriculture

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Conscious Consumer™

Gibbs-rbb Strategic Communications, a new venture between G&S and PROI partner rbb PR, provides integrated communications solutions to food, beverage and consumer packaged goods (CPG) clients. Our venture’s unique offering is based on a holistic understanding of supply chains and global issues impacting brand loyalty and purchases among Conscious Consumers, whose purchases are informed by factors such as health, sustainability and CSR. Learn more and gain extra insights from the Conscious Consumer™ white paper.

Work Highlights

Sustainability in Whole-Farm Management

Faced with the challenge of communicating the value and effectiveness of AgriEdge Excelsior®, a whole-farm management program designed to help growers make agronomically sound decisions and meet sustainable sourcing demands, Syngenta turned to G&S. We went straight to the growers, listening to their stories of success and learning what sustainability means to them. Through the development of consistent core messaging and a comprehensive communications platform including targeted media relations, speaking engagements, an animated video and website updates featuring AgriEdge Excelsior testimonials, we increased both internal and external awareness of the program’s value proposition.

This program was named a finalist in the Gold SABRE (North America) PR and communications competition.

Grow More Soybeans

To demonstrate the value of the comprehensive Syngenta soybean product portfolio, G&S developed and launched the Grow More Soybeans platform. The platform clearly defines the three stages of a successful growing season – start strong, grow strong and yield strong –  and segments the products, along with agronomic practices, into each category to clearly demonstrate how they work together to improve productivity. Through the development of consistent core messaging and a targeted communications program, which included media relations, sales collateral development, a video, trade show promotion and a website redesign, we positioned Syngenta as an industry leader and paved the path for similar campaigns across crop areas.

Client Experience

Aventis

Cargill

Honeywell

Intervet

Novartis Animal Health

Praxair Food Technologies

Quest International

Southern States Cooperative

Syngenta

The Sulfur Institute

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