Many growth initiatives in business and society revolve around smarter approaches to solving environmental and societal challenges. G&S Business Communications shapes strategies to launch and accelerate adoption of your green products and technologies, manufacturing processes and business practices.
We work with organizations and brands that contribute to the clean economy. We translate the benefits of renewable energy, green chemistry, biofuels, water conservation, recycling and energy conservation into business terms. Whether you need to determine market positioning prior to commercialization or are preparing for a market expansion, we have the proven record and network of media, public and private sector contacts to help you grow.
Purposeful Connections Drive Innovation
The RTCC, an initiative focused on accelerating the region’s cleantech economy, saw a need to change its membership structure to expand opportunities for new companies to join. Without an impactful way to communicate updates or share member stories, the information was not widely known. To reach both internal and external audiences, RTCC tapped G&S to redesign the membership kit brochure. Three brochure concepts were designed, each capturing the essence of innovation, disruption, and collaboration. The final 12-page brochure included iconography that helped define key areas of focus and professional copywriting that conveyed the wide-ranging member benefits. As a result, membership grew 50% in the first six months.
Economic Impact of Clean Energy
To communicate the economic impact of clean energy in North Carolina, G&S created an integrated program using digital, social and traditional communications. We focused on the diverse mix of clean energy sources and energy efficiency solutions , increased jobs, investment and tax revenue within N.C. communities. After strategic messaging was developed, a microsite was created as a resource for news including an interactive map of clean energy projects. In addition, a Twitter account was created to share information and engage with others in the clean energy conversation. We generated national and regional news coverage of business growth success, increased jobs, technical innovation and investment in North Carolina.
The Dow Chemical Company
Clean Energy in NC
GE Power & Water
NC Clean Energy Technology Center
Panasonic Eco Solutions
Trade Commission of Spain