Featured Insight

  • The Extinction of the Average Customer


    Whether it is the Fearless Girl statue staring down the Wall Street Charging Bull or the introduction of the new Nike performance hijab for Muslim women athletes, the topic of diversity and inclusion will remain in sharp focus given a U.S. population that is becoming increasingly varied as each year passes. The issue is especially crucial for businesses since the complexities of gender, ethnicity, religious affiliation and sexual orientation affect every part of the modern workplace. After decades of chasing the “average” customer, smart communicators and marketers are gearing up for big changes.

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