Algae Viral Video
Can algae and biofuels be exciting? To the creative business minds at G&S, all things are possible. Pioneering the movement for greener, cheaper, homegrown fuel, Algenol Biofuels wanted to clear the way for market expansion for its algae-to-biofuels technology. To capture attention and educate news media, we produced a humorously provocative viral video about algae reproduction. Hosted on a microsite and distributed to targeted media outlets, the video created a buzz on social media and among key figures from the New York Times and the Wall Street Journal. In addition, we developed a comprehensive social media program to share Algenol messages and expertise on a daily basis, building credibility for Algenol and creating a community of engaged advocates.