Algae Viral Video
Can algae and biofuels be sexy? It may sound like a stretch, but that’s exactly what the creative minds at G&S made happen. Pioneering the movement for greener, cheaper, homegrown fuel, Algenol Biofuels needed a way to get people excited for its algae-to-biofuels technology, so we produced a provocative Algae viral video. Hosted on a microsite and distributed to targeted media outlets, the humorous yet informative clip created a buzz on social media and among key figures from theNew York Times and the Wall Street Journal. In addition, we developed a comprehensive social media program to share Algenol messages and expertise on a daily basis, building credibility for Algenol and creating a community of engaged advocates.