Intertek Aces the Test with Tech Trades
When Intertek, a third-party testing and certification company with 125+ years of experience, needed to compete more aggressively against a well-recognized brand, it collaborated with G&S Business Communications to raise visibility. G&S shaped and carried out a robust PR program with media relations and thought leadership elements to reach Intertek customers in key categories: electric vehicles, information and communications technology, lighting, medical devices, solar power and wind energy. In the first six months, the G&S team secured more than 40 multimedia placements in vertical media outlets, including a series of video interviews for EngineeringTV, blogs for Solar Novus Today, a radio interview for Science News Radio and a byline article for Today’s Medical Developments. Also during that timeframe, 10 speaking engagements were arranged at key industry trade expositions and conferences, among them the World Renewable Energy Forum, The LED Show and EV VÉ.