Making Marks on Social Turf
Golf course superintendents and journalists are an extremely active group on Twitter, touting the latest tips and trends in turf. Syngenta Turf and Landscape had the industry expertise to take part, but without a voice on Twitter it was missing out on key conversations. Syngenta turned to G&S to establish its presence and join the daily buzz. We developed a well-branded social persona through visuals and content including creative elements and a recognizable username. Through conversational techniques that encourage interaction and boost relationships with influencers, we helped Syngenta reach 1,000 followers in three weeks and maintain an active and growing audience.