Preparing for Panama Canal Expansion

Preparing for Panama Canal Expansion

Preparing for Panama Canal Expansion

To build relationships and encourage influential reporters to visit the PortMiami and Florida East Coast (FEC) Railway, G&S identified compelling business issues and presented a robust pitch about the regional impact of the Panama Canal expansion. During a two-day event, reporters were fully immersed in the experience, riding FEC’s vintage train cars and viewing the port’s harbor aboard a pilot boat. Thanks to these efforts, we secured a cover story with the Journal of Commerce, highly regarded by the shipping industry as the “final word” on port logistics, and the industry’s eyes were opened to PortMiami’s potential for increased cargo business.