At G&S, strategic thinking starts where business and communications meet. Our collaborative approach to public relations and marketing drives business outcomes that make a measurable difference with B2B and B2C audiences who matter most to you.

Expertise

 

Dare to differentiate with insightful ideas

Learn More

 

Markets

 

Raise your game with strategies that win

Learn More

 

Careers

 

Open the door to your future

Learn More

 

Influencer Marketing: When Brands Become Lost in Transaction

Collaborating with powerful influencers can heighten visibility, but understanding the nuances of relationship dynamics can prevent brands from becoming lost in transaction. Today, marketers and brand strategists who rely on highly visible promoters must safeguard against purely transactional endorsements—or risk a halo effect that ends up burning their brands. Read more in G&S Orange Jam.

Oscar-Nominated Filmmaker of RBG Documentary to Headline G&S Conference

Betsy West, 21-time Emmy-winning TV journalist, Columbia Journalism School professor and filmmaker of Oscar-nominated RBG documentary, will headline the 2019 edition of G&S’s invitation-only gathering for senior marketers and PR communicators, business strategists and academics. The G&S Global Street FightSM Conference is our seventh annual thought-leadership program that examines current business events and issues affecting corporate reputation, management and marketing. Other guest speakers are Eddie Kim, CEO of  Memo, and Liza Gross, vice president, newsroom practice change, Solutions Journalism Network.

G&S Moves to Expanded New York Headquarters

G&S has relocated its New York headquarters to the dynamic business district adjacent to Hudson Yards and Herald Square. The new G&S address is 111 West 33rd Street, 22nd Floor, New York, N.Y., 10120. The main office phone will remain (212) 697-2600. Read more in our news release.

Reliance on News Media is Surging among Americans Seeking Facts about Corporate Social and Environmental Responsibility

In rising numbers, Americans are seeking information about corporate social and environmental responsibility, particularly from news coverage, according to the ninth annual G&S Sense & Sustainability®  Study. Also, nearly two-thirds are unsure about the promises of elected officials beyond thoughts and prayers during public crises. Register to download the 2018 G&S study.

B2B Customer Journey

Capture B2B customer measurements that matter—B2B CX Intelligence—for digital content strategies that can lead to more sales along the customer journey. For quick tips, watch for more episodes in our Web series, B2B Loft: Elevating Business.

 

Water use campaign pours it on

G&S’s B2B campaign for Dow Water & Process Solutions is named among 50 Best PR Programs in the World

Watch Video

 

Our Team

Experienced leaders who are committed to your business growth

View Our Team

Recognition

Midsize Agency of the Year, The Holmes Report (Winner)

click the edit button to change this text.

CSR Agency A-List, PR News (4-Time Inductee)

click the edit button to change this text.

Corporate/B2B Agency of the Year, The Holmes Report (Winner)

click the edit button to change this text.

Midsize Agency of the Year, PR Week (Finalist)

click the edit button to change this text.

Best New Diversity Initiative, PR Council and PRWeek, Diversity Distinction in PR (Inaugural Winner)

click the edit button to change this text.

Best Midsize Agency to Work For, The Holmes Report (Runner-Up)

click the edit button to change this text.