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Human Rights and Worker Equity Grow More Influential in U.S. Consumer Purchasing Decisions

Public sentiment has intensified about the ways businesses can take purposeful action in helping people, communities and the environment to thrive, according to the 10th annual G&S Sense & Sustainability® Study. There are sharp increases in consumers’ likelihood to purchase from companies whose suppliers comply with human rights or compensation laws (76%, up from 68% in 2018) and businesses offering fair wages to retain top employees (74%, up from 68% in 2018). Register to download the 2019 G&S study.

Climate News: Investigating Flaws and Fixes

G&S will present its invitation-only Sense & Sustainability® Salon in New York on Monday, September 23, 2019. Our speakers and audience will explore the applications of “solutions journalism,” which uses rigorous investigation to report the whole story—flaws and fixes—in showing how communities, private citizens, businesses and other groups are responding to climate and sustainability challenges. We are proud to host this affiliated event of Climate Week NYC 2019, which runs in tandem with the United Nations Secretary-General’s Climate Summit and is aligned with its Infrastructure, Cities and Local Action theme. Read more about our program.

Turning the Page on “If It Bleeds, It Leads”

Paradoxically, when it comes to the news, what initially seems to draw an audience in can ultimately push them away. The “if it bleeds, it leads” mindset exists because sensationalism tends to drive readership and ratings. It’s time to move news reporting past shock value and wrongdoing, urges G&S Managing Director Anne Green, and toward response and purpose. Read more in G&S Orange Jam.

Taming a Whirlwind

Staying vigilant amid turbulence, at G&S we always ask: Are your communications results veering off course? Our people and ideas help clients steady the path toward business opportunities. We’re exploring newer forms of storytelling, working with journalists to shift the culture of news away from sensationalism, and harnessing technology to stimulate growth in agtech, cleantech, fintech, healthtech and other disrupted legacy industries. Learn more.

G&S Conference: Oscar-Nominated Filmmaker, Veteran Journalist and Start-up Founder Inspire Communicators to Conquer Chaos

Betsy West, 21-time Emmy-winning TV journalist and filmmaker of Oscar-nominated RBG documentary, headlined the 2019 edition of G&S’s invitation-only gathering for senior marketers and PR communicators, business strategists and academics. The G&S Global Street FightSM Conference is our annual thought-leadership program that examines current business events and issues affecting corporate reputation, management and marketing. Betsy joined fellow featured speakers Eddie Kim, CEO of newly launched media analytics platform Memo, and Liza Gross, vice president of newsroom practice change at Solutions Journalism Network, to share examples of purposeful creativity and innovative practices.

 

Water use campaign pours it on

G&S’s B2B campaign for Dow Water & Process Solutions is named among 50 Best PR Programs in the World

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Our Team

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Recognition

Midsize Agency of the Year, The Holmes Report (Winner)

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CSR Agency A-List, PR News (4-Time Inductee)

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Corporate/B2B Agency of the Year, The Holmes Report (Winner)

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Midsize Agency of the Year, PR Week (Finalist)

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Best New Diversity Initiative, PR Council and PRWeek, Diversity Distinction in PR (Inaugural Winner)

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Best Midsize Agency to Work For, The Holmes Report (Runner-Up)

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