At G&S, strategic thinking starts where business and communications meet. Our collaborative approach to public relations and marketing drives business outcomes that make a measurable difference with B2B and B2C audiences who matter most to you.
Stepping Out at New York Fashion Week
As a seasoned media professional, G&S VP Kathleen Reynolds always has her proverbial “media hat” at the ready. On this occasion, that hat had some extra flair. Kathleen recently stepped out for one of the Big Apple’s most exciting events: the spring/summer edition of New York Fashion Week in September. Read more in G&S Orange Jam.
The Era of the Personalized Brand
Ten years ago this month, the world fundamentally changed. The collapse of banking giant Lehman Brothers set off a global shock wave and an ensuing chain of events that are still being felt today. G&S MD Steve Halsey observes that the collapse also signaled something else: the beginning of a dramatic shift from a world where established brands told us what to think and do to one driven by nimble brands that tailor and personalize customer experiences to our desires and values. Read more in G&S Orange Jam.
Reliance on News Media is Surging among Americans Seeking Facts about Corporate Social and Environmental Responsibility
In rising numbers, Americans are seeking information about corporate social and environmental responsibility, particularly from news coverage, according to the ninth annual G&S Sense & Sustainability® Study. Also, nearly two-thirds are unsure about the promises of elected officials beyond thoughts and prayers during public crises. Register to download the 2018 G&S study.
New York Times National Editor, Pulitzer Prizes Executive Headline G&S Conference
Marc Lacey, national editor, The New York Times, and Megan Mulligan, deputy administrator, The Pulitzer Prizes headlined the sixth annual G&S Global Street FightSM Conference, our agency’s thought-leadership program that examines current business events and issues affecting corporate reputation, management and marketing. Other guest speakers were Steven Oh, chief business officer of online TV news juggernaut, The Young Turks; and Daniel Sieberg, co-founder of blockchain-based journalism platform, The Civil Media Company, and formerly of Google News Lab.
Creative Collaborations Honored
Presented by global PR publisher The Holmes Report, this year’s North America SABRE Awards competition drew more than 2,000 campaign entries and included 150 agencies from the US and Canada in a selective review process. Proudly representing clients and employees, G&S was thrilled to accept multiple honors in 2018—including the win for Corporate/B2B Agency of the Year. Along with a top agency prize, G&S also took first place in the Real Estate and Construction category for a lead-generating social listening campaign on behalf of Schindler Elevator. In addition, a micro-targeted community outreach strategy conceived and implemented by G&S for Coronal, powered by Panasonic, was a finalist in the Energy and Natural Resources category.
G&S Named to CSR Agency A-List
For the fourth consecutive year, G&S was named to the PR News CSR Agency A-List at an awards event held on March 20 in Washington. This year’s entry gave the awards jury a holistic view of our expertise in external and internal communications related to corporate social responsibility; environmental, social and governance (ESG) disclosure; sustainability reporting; and workplace diversity. Learn more about our work in sustainability and CSR.
B2B Customer Journey
Capture B2B customer measurements that matter—B2B CX Intelligence—for digital content strategies that can lead to more sales along the customer journey. For quick tips, watch for more episodes in our Web series, B2B Loft: Elevating Business.