At G&S, strategic thinking starts where business and communications meet. Our collaborative approach to public relations and marketing drives business outcomes that make a measurable difference with B2B and B2C audiences who matter most to you.



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Turning the Page on “If It Bleeds, It Leads”

Paradoxically, when it comes to the news, what initially seems to draw an audience in can ultimately push them away. The “if it bleeds, it leads” mindset exists because sensationalism tends to drive readership and ratings. It’s time to move news reporting past shock value and wrongdoing, urges G&S Managing Director Anne Green, and toward response and purpose. Read more in G&S Orange Jam.

Taming a Whirlwind

Staying vigilant amid turbulence, at G&S we always ask: Are your communications results veering off course? Our people and ideas help clients steady the path toward business opportunities. We’re exploring newer forms of storytelling, working with journalists to shift the culture of news away from sensationalism, and harnessing technology to stimulate growth in agtech, cleantech, fintech, healthtech and other disrupted legacy industries. Learn more.

G&S Conference: Oscar-Nominated Filmmaker, Veteran Journalist and Start-up Founder Inspire Communicators to Conquer Chaos

Betsy West, 21-time Emmy-winning TV journalist and filmmaker of Oscar-nominated RBG documentary, headlined the 2019 edition of G&S’s invitation-only gathering for senior marketers and PR communicators, business strategists and academics. The G&S Global Street FightSM Conference is our annual thought-leadership program that examines current business events and issues affecting corporate reputation, management and marketing. Betsy joined fellow featured speakers Eddie Kim, CEO of newly launched media analytics platform Memo, and Liza Gross, vice president of newsroom practice change at Solutions Journalism Network, to share examples of purposeful creativity and innovative practices.

G&S Moves to Expanded New York Headquarters

G&S has relocated its New York headquarters to the dynamic business district adjacent to Hudson Yards and Herald Square. The new G&S address is 111 West 33rd Street, 22nd Floor, New York, N.Y., 10120. The main office phone will remain (212) 697-2600. Read more in our news release.

Reliance on News Media is Surging among Americans Seeking Facts about Corporate Social and Environmental Responsibility

In rising numbers, Americans are seeking information about corporate social and environmental responsibility, particularly from news coverage, according to the ninth annual G&S Sense & Sustainability®  Study. Also, nearly two-thirds are unsure about the promises of elected officials beyond thoughts and prayers during public crises. Register to download the 2018 G&S study.

B2B Customer Journey

Capture B2B customer measurements that matter—B2B CX Intelligence—for digital content strategies that can lead to more sales along the customer journey. For quick tips, watch for more episodes in our Web series, B2B Loft: Elevating Business.


Water use campaign pours it on

G&S’s B2B campaign for Dow Water & Process Solutions is named among 50 Best PR Programs in the World

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Our Team

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Midsize Agency of the Year, The Holmes Report (Winner)

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CSR Agency A-List, PR News (4-Time Inductee)

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Corporate/B2B Agency of the Year, The Holmes Report (Winner)

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Midsize Agency of the Year, PR Week (Finalist)

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Best New Diversity Initiative, PR Council and PRWeek, Diversity Distinction in PR (Inaugural Winner)

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Best Midsize Agency to Work For, The Holmes Report (Runner-Up)

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