2018 G&S Global Street Fight | Business Communications Conference

G&S Business Communications presented the 2018 G&S Global Street Fight™ conference, the sixth edition of our thought-leadership program that examines current business news and issues affecting corporate reputation, management and marketing.

Our event’s provocative title refers to the hyper-competition and hyper-connectivity present in today’s global marketplace, which have challenged communicators to pursue new means of storytelling and a deeper understanding of audiences who matter most to their businesses and brands.

This year, we also tackled with unflinching scrutiny the new dynamics within the communications ecosystem in which journalists, media platforms and communicators operate. Included in the sessions were select insights from the G&S Global Street Fight snap poll fielded on May 29, 2018 among more than 500 survey takers ages 18+.

Eyes on the Prize: Two Iconic Journalism Brands Evolve to Reframe Public Discourse

Luke Lambert, G&S president and CEO, moderates a panel with Marc Lacey, national editor, New York Times, and Megan Mulligan, deputy administrator, The Pulitzer Prizes, examining their two iconic journalism brands at a time when the journalism profession and news media industry face serious challenges related to press freedom, newsroom diversity and funding. Marc explains his efforts to bring readers stories of race and identity and his work overseeing the project that led to the publication of “Unseen: Unpublished Black History from the New York Times Photo Archives.” Megan provides a behind-the-scenes look at the 2018 Pulitzer Prizes competition and the invigoration of the brand under newly appointed Administrator Dana Canedy.

Marc Lacey, National Editor, The New York Times (Bio)

Marc Lacey, National Editor, The New York Times

Marc Lacey was appointed to the position of National Editor in 2016. In announcing Marc’s new role, New York Times Executive Editor Dean Baquet wrote: “His remarkable experience as a reporter and editor equip him well to lead one of our most powerful desks at a time of digital transformation. Marc has ably led our newly established team on race, collaborating with a range of desks and editors to tell the story of race and identity in new forms, including the Race/Related newsletter, the interactive on how views of the police shaped interpretations of body camera videos, and a stream of ambitious stories and social callouts.”

Marc has been with The New York Times since 1999, during which he has served as Deputy National Editor, Associate Managing Editor for Weekends, Deputy Foreign Editor and Correspondent from various cities, including Washington, Nairobi and Mexico City. Earlier in his journalism career, Marc wrote for the Los Angeles Times and The Buffalo News.

During his decade at the Los Angeles Times, Marc reported on a broad range of stories, from street gang activity to the California congressional delegation in Washington. Marc also participated in the Pulitzer Prize-winning coverage of the Los Angeles riots in 1992.

In 2018, Marc served as a Pulitzer Prize nominating juror in the category of Breaking News Reporting.

Marc earned a B.A. in Biology and Society from Cornell University and an M.A. in International Policy and Practice from The George Washington University.

Megan Mulligan, Deputy Administrator, The Pulitzer Prizes (Bio)

Megan Mulligan, Deputy Administrator, The Pulitzer Prizes

Megan Mulligan is deputy administrator of the Pulitzer Prizes, where she leads digital and editorial strategy. Prior to joining the Pulitzers, Megan was a journalist specializing in national and international politics, business and breaking news. She reported on the financial impact of 9/11 for Forbes, oversaw coverage of the 2008 presidential campaign and Barack Obama’s election as president for the London Guardian, and has worked as an editor at publications including the Washington Post and New York Sun. In response to the Arab Spring, she led an initiative to coach Tunisian print, broadcast and digital journalists on how to cover the country’s first democratic elections, supported by a U.S.-government funded grant and the NGO Freedom House. As a 2014 Fulbright Scholar, Megan designed curricula for and taught the first digital media courses at Azerbaijan’s oldest university and trained doctoral candidates to continue the program. With the U.S. Embassy in Baku, she directed trainings for professional Azeri journalists. Megan has taught feature writing at University of Colorado-Boulder’s College of Media, Communication and Information and was a fellow with the International Center for Journalists, Atlantik-Bruecke and the National Science Foundation. During a stint in Colorado, she discovered the joys (and terrors) of ice climbing, backcountry skiing and introducing backpacking to foster teenagers. She has a degree in Economics and Philosophy from Columbia University, which administers the Pulitzers.

Luke Lambert, President & CEO, G&S Business Communications (Bio)

Luke Lambert, President and CEO, G&S Business Communications

Luke Lambert knows how to unlock lasting value – from businesses, brands and people. As steward of the vision for G&S Business Communications (G&S), Luke is responsible for the agency’s global performance in client service, operations and business growth. Luke joined G&S in 1996, and his diverse background of agency, corporate and consulting experience brings clients a fresh perspective on their business with an eye toward fully integrated business and communications strategies.  Named to PRWeek’s Global Power Book list, Luke is a prominent leader of the Arthur W. Page Society and the Council of PR Firms, and is a member of the Public Relations Society of America.

The agency’s evolution into a strong professional community of employees, clients and partners is a source of tremendous pride for him. Luke spearheads the firm’s diversity and inclusion initiative, which includes the G&S Think Differently internal program for employees. In 2015, Think Differently Together was honored as the inaugural Best New Diversity Initiative winner in the Diversity Distinction in PR Awards, presented by the PR Council and PRWeek. Within the media industry, Luke regularly hosts exclusive events featuring influential executives and journalists from news organizations ranging from IBT Media/Newsweek and Forbes to Huffington Post. Luke holds a B.A. in Journalism and Public Relations from Utica College of Syracuse University, which conferred alumni honors upon him in 2011 and 2014.

Session 1 Speakers: Luke Lambert, G&S president and CEO; Megan Mulligan, Pulitzer Prizes deputy administrator; and Marc Lacey, national editor, New York Times

Unplugged Storytelling: TV News and Marketing for OTT Viewers

Ron Loch, G&S managing director, and Steven Oh, chief business officer of The Young Turks, the largest online news show in the world, explore the editorial and business mission of the over-the-top (OTT) juggernaut whose fans are passionate about its unapologetic political stance. With more than 7.6 billion total lifetime views across all platforms, The Young Turks compels content creators to engage younger generations of cord-cutting TV viewers by fearlessly sharing their unfiltered brands in new forms of storytelling.

Steve Oh, Chief Business Officer, The Young Turks (Bio)

Steve Oh, Chief Business Officer, The Young Turks

In his role as Chief Business Officer, Steve Oh oversees all business operations and strategic partnerships of The Young Turks (TYT), one of the largest and most popular online news publishers. Steve joined the Company in 2010 and has since helped grow it from a single YouTube channel with 18 million views per month to a full network of over 20 channels totaling over 7 billion lifetime views and 11 million subscribers across multiple platforms, including YouTube, Facebook, Twitter, Hulu, Amazon, AOL, Comcast Watchable, Pluto TV, SiriusXM and many more. Together, these platforms generate 200 million monthly views and 10 million hours of monthly watch time.

In addition to overseeing distribution across all platforms, Steve also manages TYT’s original programming development and sales, and has closed production deals with Fusion Network and Verizon go90 and is currently in negotiations with several television networks on additional shows. Steve is also spearheading efforts to create TYT’s live linear channel for placement on various streaming pay TV services (virtual MVPDs). Lastly, Steve is leading the Company’s expansion to overseas markets, specifically TYT Europe.

Prior to joining TYT, Steve was an attorney and an entrepreneur. He co-founded and sold several businesses. Steve was an associate at the law firm of Winston & Strawn in New York City and at Morgan, Lewis & Bockius in Los Angeles, where he worked in corporate litigation. He is a graduate of Cornell University and UCLA School of Law.

Ron Loch, Managing Director, G&S Business Communications (bio)

Ron Loch, Managing Director, G&S Business Communications

A G&S veteran, Ron Loch leads the agency’s Chicago office with responsibilities for employee development, operations and business growth. He also heads the sustainability consulting team, collaborating with global Fortune 1000 companies and green business start-ups on strategic, integrated programs that add value to sustainability efforts and promote clean technologies. Ron moderates many of the firm’s thought leadership events, which have welcomed speakers from Businessweek, Burt’s Bees, Chicago Tribune, Cummins, The Economist, Time Magazine, The Sustainability Consortium, The World Food Prize Foundation, U.S. Green Building Council, U.N. Global Compact, and more. He oversees publication of the annual G&S Sense & Sustainability® Study, which gauges public perceptions of the corporate commitment to environmental and social responsibility. Ron graduated with a B.S. in Journalism and Mass Communications from Iowa State University, received a Master’s Certificate in Managing the Sustainable Enterprise from the Illinois Institute of Technology Stuart School of Business and has also completed the certified GRI sustainability reporting curriculum. He is an adjunct professor at Kendall College in Chicago, teaching research, analytics, metrics and reporting for sustainability.

Session 2 Speakers: Ron Loch, G&S managing director, and Steven Oh, chief business officer, The Young Turks

Truth Decay: Managing Reputations, Fake News and Public Opinion

Steve Halsey, G&S managing director, sits down with former journalist and Google executive Daniel Sieberg, now co-founder and head of journalism operations for The Civil Media Company, a blockchain-based journalism start-up that creates a self-governing marketplace for news publishers and their audiences. The two engage in a lively discussion about what transparent engagement means for communicators today, as the reputations of brands, businesses and individuals lie in the wreckage of fake news accusations and ferocious public opinion.

Daniel Sieberg, Co-Founder and Head of Journalism Operations, The Civil Media Company (Bio)

Daniel Sieberg, Co-Founder and Head of Journalism  Operations, The Civil Media Company 

In November 2017, Daniel joined Civil, a Brooklyn-based, cutting-edge new startup that couples decentralized news content with the blockchain architecture and cryptocurrency. Daniel previously helped build the News Lab at Google and was a senior marketing executive there for six years; he also served often as an official Google spokesperson. Prior to joining Google in 2011, Daniel was an award-winning technology correspondent and anchor/analyst for CNN, CBS News, ABC News, BBC News and MSNBC dating back to 2000. He also worked as a business and civics reporter for the Vancouver Sun and wrote his first book, The Digital Diet, about a healthy approach to consuming technology.

Daniel has been a featured speaker at events all over the world including the London School of Economics, Internet Show Indonesia, Broadband Infovision Awards in Amsterdam, Consumer Electronics Show in Las Vegas, Yale School of Architecture, Smart Content in Korea, NY XPO and the Global Contact Forum in Mexico City among many others. He generally finds a way to weave in the book since the research crosses several avenues of technology, business and society. He’s just as comfortable talking about the value of backend analytics as he is about the future of connectedness on mobile devices or the social behavior of raid parties in MMOs.

Besides being an entrepreneur, journalist and a geek, Sieberg also loves watching hockey (originally from Canada) and tries to stay in shape through cycling and running. He lives in New York with his wife and two daughters. He has a bachelor’s degree in writing/film from University of Victoria and a master’s degree in journalism from University of British Columbia.

Steve Halsey, Managing Director, G&S Business Communications (Bio)

Steve Halsey, Managing Director, G&S Business Communications

In his role, Steve Halsey helps launch new products; build, protect and manage reputations; explore new concepts and models; and map out winning strategies that allow clients to increase their market share. He challenges conventional wisdom for B2B and B2C companies, providing clients with increased brand value, awareness with target audiences and loyalty. Steve also oversees the agency’s innovation initiatives related to measurement and digital and social media, as well its insights and analytics team. In addition, he established the agency’s proprietary G&S IPower™ strategy and messaging service. Steve is a member of Page Society’s Page Up organization, International Association of Business Communicators and Public Relations Society of America.

Session 3 Speakers: Steve Halsey, G&S managing director, and Daniel Sieberg, co-founder and head of journalism operations, The Civil Media Company

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