2018 G&S Global Street Fight Conference

G&S Business Communications will present the 2018 G&S Global Street FightSM conference in New York on Wednesday, June 13, 2018 from 8:00 a.m. to 12:00 p.m.

It’s a half-day packed with power networking, insightful ideas and practical take-aways.

Join us as we take on some on the hottest topics for brand marketers, PR communicators and media strategists. Here’s a peek at what you can expect this year:

  • Press freedom, diversity and funding
  • News and branded content for OTT audiences, including Gen Y, Gen Z and beyond
  • Truth decay: Managing reputations, fake news and public opinion

Our event’s provocative title refers to the hyper-competition and hyper-connectivity present in today’s global marketplace. These factors have challenged communicators to pursue new means of storytelling and a deeper understanding of audiences who matter most to their businesses and brands.

This is an invitation-only event for 75 in-house communicators and business strategists in senior executive roles. You may request an invitation by submitting your information via the form on this page.

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Meet Our Speakers

Dana Canedy, Administrator, The Pulitzer Prizes

As Pulitzer Prize Administrator, Dana Canedy is responsible for overseeing all aspects of the prestigious awards program in journalism, letters and the arts. She serves on its board of directors and is the spokesperson for the Pulitzers. Dana is also a former New York Times Pulitzer-winning journalist, author, media executive and motivational speaker. She has written extensively on a broad range of topics, including finance and consumer brands, terrorism, politics, law enforcement, crime and race and class. She has appeared on CNN, Fox News, MSNBC, NPR and The Oprah Winfrey Show.

Attendees will receive a complimentary copy of Dana Canedy’s recently published (October 2017) book, “Unseen: Unpublished Black History from the New York Times Photo Archives,” which she co-authored with Darcy Eveleigh, Damien Cave and Rachel L. Swarns. Dana will be signing a limited number of books during our event.

 

Steve Oh, Chief Business Officer, The Young Turks

In his role as Chief Business Officer, Steve Oh oversees all business operations and strategic partnerships of The Young Turks (TYT), one of the largest and most popular online news publishers. Steve joined the Company in 2010 and has since helped grow it from a single YouTube channel with 18 million views per month to a full network of over 20 channels totaling over 7 billion lifetime views and 11 million subscribers across multiple platforms, including YouTube, Facebook, Twitter, Hulu, Amazon, AOL, Comcast Watchable, Pluto TV, SiriusXM and many more. Together, these platforms generate 200 million monthly views and 10 million hours of monthly watch time.

Daniel Sieberg, Co-Founder and Head of Journalism Operations, The Civil Media Company; formerly of Google News Lab

Daniel Sieberg is co-founder and head of journalism operations for Civil, a cutting-edge new startup that couples decentralized news content with the blockchain architecture and cryptocurrency. Daniel previously helped build the News Lab at Google and was a senior marketing executive there for six years; he also served often as an official Google spokesperson. Prior to joining Google in 2011, Daniel was an award-winning technology correspondent and anchor/analyst for CNN, CBS News, ABC News, BBC News and MSNBC dating back to 2000. He also worked as a business and civics reporter for the Vancouver Sun and wrote his first book, The Digital Diet, about a healthy approach to consuming technology.

Luke Lambert, President and CEO, G&S Business Communications

Luke Lambert knows how to unlock lasting value – from businesses, brands and people. As steward of the vision for G&S Business Communications (G&S), Luke is responsible for the agency’s global performance in client service, operations and business growth. Luke joined G&S in 1996, and his diverse background of agency, corporate and consulting experience brings clients a fresh perspective on their business with an eye toward fully integrated business and communications strategies. Named to PRWeek’s Global Power Book list, Luke is a prominent leader of the Arthur W. Page Society and the Council of PR Firms, and is a member of the Public Relations Society of America.

Complete Speaker Biographies

Dana Canedy, Administrator, The Pulitzer Prizes

Dana Canedy, Administrator, The Pulitzer Prizes

As Pulitzer Prize Administrator, Dana Canedy is responsible for overseeing all aspects of the prestigious awards program in journalism, letters and the arts. She serves on its board of directors and is the spokesperson for the Pulitzers. Dana is also a former New York Times Pulitzer-winning journalist, author, media executive and motivational speaker. She has written extensively on a broad ranging of topics, including finance and consumer brands, terrorism, politics, law enforcement, crime and race and class. She has appeared on CNN, Fox News, MSNBC, NPR and the former Oprah Winfrey Show.

As part of the New York Times newsroom senior management team, Dana led talent acquisition, management training and staff development across media platforms. Prior to taking over the Pulitzer Prizes in July 2017, she was special advisor to the Times CEO and Executive Editor on strategic planning, talent acquisition, change management and diversity and inclusion best practices. During her more than 20-year tenure at The Times, she also oversaw national breaking news coverage, assigning and editing the work of dozens of domestic correspondents in 12 news bureaus across the country. Prior to that, Dana was the Florida bureau chief for The Times, where she was responsible for all news coverage for the state.

Dana was a lead writer and editor on the Times series, “How Race Is Lived In America,” about race relations in the United States, which won the 2001 Pulitzer Prize for national reporting. She joined The Times in 1996 as a national business and finance reporter.

Prior to joining The Times, Dana was a reporter for the Plain Dealer newspaper in Cleveland, where she covered law enforcement, suburban government and local business. She spent a year as an editor directing metropolitan coverage.  She also worked for a year at the Palm Beach Post in West Palm Beach, Florida, reporting on law enforcement and crime.

Dana is the author of a 2008 New York Times bestselling memoir, “A Journal For Jordan,” about life with her war-hero partner, and about the journal he left for their infant son before being killed in combat in Iraq. The book has been published in 10 countries in eight languages and has been optioned for a movie by Denzel Washington and Columbia Pictures.

Dana is a founding board member of the Digital Diversity Network, a non-profit trade association that advances inclusion in the leadership and ownership ranks of the digital media industry. She is also a board member of Project Morry, a nonprofit, youth development organization that supports at-risk students.

Dana is a motivational speaker who has traveled extensively to universities, military instillations and corporate headquarters speaking about effective leadership, change management, overcoming adversity and the elements of success.

Reared in Radcliff, Kentucky, she graduated for The University of Kentucky in 1988 with a bachelor’s degree in journalism. She lives in New York City with her son Jordan.

Steve Oh, Chief Business Officer, The Young Turks

Steve Oh, Chief Business Officer, The Young Turks

In his role as Chief Business Officer, Steve Oh oversees all business operations and strategic partnerships of The Young Turks (TYT), one of the largest and most popular online news publishers. Steve joined the Company in 2010 and has since helped grow it from a single YouTube channel with 18 million views per month to a full network of over 20 channels totaling over 7 billion lifetime views and 11 million subscribers across multiple platforms, including YouTube, Facebook, Twitter, Hulu, Amazon, AOL, Comcast Watchable, Pluto TV, SiriusXM and many more. Together, these platforms generate 200 million monthly views and 10 million hours of monthly watch time.

In addition to overseeing distribution across all platforms, Steve also manages TYT’s original programming development and sales, and has closed production deals with Fusion Network and Verizon go90 and is currently in negotiations with several television networks on additional shows. Steve is also spearheading efforts to create TYT’s live linear channel for placement on various streaming pay TV services (virtual MVPDs). Lastly, Steve is leading the Company’s expansion to overseas markets, specifically TYT Europe.

Prior to joining TYT, Steve was an attorney and an entrepreneur. He co-founded and sold several businesses. Steve was an associate at the law firm of Winston & Strawn in New York City and at Morgan, Lewis & Bockius in Los Angeles, where he worked in corporate litigation. He is a graduate of Cornell University and UCLA School of Law.

 

Daniel Sieberg, Co-Founder and Head of Journalism Operations, The Civil Media Company

Daniel Sieberg, Co-Founder and Head of Journalism  Operations, The Civil Media Company 

In November 2017, Daniel joined Civil, a Brooklyn-based, cutting-edge new startup that couples decentralized news content with the blockchain architecture and cryptocurrency. Daniel previously helped build the News Lab at Google and was a senior marketing executive there for six years; he also served often as an official Google spokesperson. Prior to joining Google in 2011, Daniel was an award-winning technology correspondent and anchor/analyst for CNN, CBS News, ABC News, BBC News and MSNBC dating back to 2000. He also worked as a business and civics reporter for the Vancouver Sun and wrote his first book, The Digital Diet, about a healthy approach to consuming technology.

Daniel has been a featured speaker at events all over the world including the London School of Economics, Internet Show Indonesia, Broadband Infovision Awards in Amsterdam, Consumer Electronics Show in Las Vegas, Yale School of Architecture, Smart Content in Korea, NY XPO and the Global Contact Forum in Mexico City among many others. He generally finds a way to weave in the book since the research crosses several avenues of technology, business and society. He’s just as comfortable talking about the value of backend analytics as he is about the future of connectedness on mobile devices or the social behavior of raid parties in MMOs.

Besides being an entrepreneur, journalist and a geek, Sieberg also loves watching hockey (originally from Canada) and tries to stay in shape through cycling and running. He lives in New York with his wife and two daughters. He has a bachelor’s degree in writing/film from University of Victoria and a master’s degree in journalism from University of British Columbia.

Luke Lambert, President and CEO, G&S Business Communications

Luke Lambert, President and CEO, G&S Business Communications

Luke Lambert knows how to unlock lasting value – from businesses, brands and people. As steward of the vision for G&S Business Communications (G&S), Luke is responsible for the agency’s global performance in client service, operations and business growth. Luke joined G&S in 1996, and his diverse background of agency, corporate and consulting experience brings clients a fresh perspective on their business with an eye toward fully integrated business and communications strategies.  Named to PRWeek’s Global Power Book list, Luke is a prominent leader of the Arthur W. Page Society and the Council of PR Firms, and is a member of the Public Relations Society of America.

The agency’s evolution into a strong professional community of employees, clients and partners is a source of tremendous pride for him. Luke spearheads the firm’s diversity and inclusion initiative, which includes the G&S Think Differently internal program for employees. In 2015, Think Differently Together was honored as the inaugural Best New Diversity Initiative winner in the Diversity Distinction in PR Awards, presented by the PR Council and PRWeek. Within the media industry, Luke regularly hosts exclusive events featuring influential executives and journalists from news organizations ranging from IBT Media/Newsweek and Forbes to Huffington Post. Luke holds a B.A. in Journalism and Public Relations from Utica College of Syracuse University, which conferred alumni honors upon him in 2011 and 2014.

2017 Conference Highlights

Our 2017 sessions explored the changing roles of communications professionals: their mandate to navigate the often complicated relationship between the public and the press, their responsibility to counsel activist CEOs on CSR issues, and their curation of stories as brands engage with audiences along the digital customer journey. Included in the sessions were select insights from the G&S Global Street Fight snap poll fielded on May 23, 2017 among more than 500 survey takers ages 18+.

Shattering Idols in the News Industry

Luke Lambert, G&S president and CEO, interviews Mitch Gelman, Newseum CTO, Pulitzer Prize-winning journalist and immersive storytelling pioneer. Together they discuss the impact of the Great Recession on the traditional news industry, and the emergence of a news landscape forever changed by shifting public demand and a new breed of media visionaries.

Communicating the Business Value of Virtue

Ron Loch, G&S managing director and sustainability consulting lead, sits down with Jeffrey Hollender, CEO and founder of Sustain Natural, and co-founder and former CEO of green household products brand Seventh Generation. They examine the roles of activist CEOs and their communications counselors as stakes continue to rise for global businesses seeking to build sustainable value through fiscal and social responsibility. At the heart of their discussion is this question: In an intensely competitive marketplace, do virtuous business practices matter?

Stories, Search and Social: Embracing the Cult of Curiosity

Steve Halsey, G&S managing director, business consulting, and digital/social media leader, moderates a discussion with panelists Denise Burrell-Stinson, head of storytelling for WP Brand Studio, Washington Post; and Jenna Goudreau, managing editor, CNBC Digital and Make It, the company’s new consumer financial news website for millennials. The three reflect on the smart approach for communicators at a time of global business uncertainly: Stay close to customers and stakeholders by connecting with their unique preferences. The key to understanding discrete audiences is gaining insights that inform content strategy along the digital journey.

Let's Talk

Want to learn more about our ideas and results? Let’s get a conversation going.