2019 G&S Global Street Fight Communications Conference – Who’s in for the Big Brawl?

G&S Business Communications will present the 2019 G&S Global Street Fight conference in New York on Wednesday, June 12, 2019 from 8:00AM to 12:00PM

It’s a half-day packed with power networking, insightful ideas and practical take-aways.

Join us as we take on some on the hottest topics for brand marketers, PR communicators and media strategists. Here’s a peek at what you can expect in this year’s conversations:

  • Communicating to spark collaborations between business and society in solving problems
  • Changing the culture of news away from fear-based reporting
  • Golden age of documentaries: Can non-fiction narratives save public discourse?

Our event’s provocative title refers to the hyper-competition and hyper-connectivity present in today’s global marketplace. These factors have challenged communicators to pursue new means of storytelling and a deeper understanding of audiences who matter most to their businesses and brands.

This is an invitation-only event for 75 in-house professional communicators, marketers and business strategists in senior executive roles (no agencies or vendors, please). You may request an invitation by submitting your information via the form on this page.

Learn more about our 2018 G&S Global Street Fight and view session videos here.

Complete this form to request an invitation.

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Meet our Speakers

Eddie Kim is the Founder and CEO of Memo, the first-ever marketplace where PR and Communications professionals can buy earned media data directly from publishers. Prior to Memo, he was the co-founder and CEO of SimpleReach, the leading content data cloud, which was acquired by Nativo in March 2019. Eddie sits on the board of several companies in various industries and is an active angel investor.

Session 1 – Inside Memo: A Smarter Marketplace for Publishers, Marketers and Communicators 

Data courses through the veins of business and society today, informing an untold number of decisions in workplaces and households. In a complex media ecosystem, audience engagement data represents a vast hidden potential that marketers and PR communicators seek to unlock. Serial entrepreneur Eddie Kim, CEO of start-up Memo, hopes to establish a smarter marketplace with a two-way value proposition. Media companies can monetize their existing content data by delivering precise engagement insights they capture about specific ads and news stories. Armed with this granularity, professional communicators can enhance their strategies based on the actual performance of their paid content or earned media placement, rather than settling for flimsy estimates or waiting until engagement is detected on owned media. We’ll take a fascinating look at business innovations emerging at the intersection of publisher content and market intelligence.

Liza Gross is vice president, newsroom practice change of Solutions Journalism Network. She is a journalist and media leader with over three decades of experience working in executive positions at news organizations and non-profits. She has specialized in the transition of traditional news outlets to multimedia platforms, as well as in the exploration of new and transformational models for media organizations, including collaborative arrangements and innovative techniques of audience engagement. She was Managing Editor of The Miami Herald, Executive Editor of El Nuevo Díain Puerto Rico, and Publisher of Exito!, the Spanish language publication of the Chicago Tribune.

Session 2 – From Bleed to Succeed: Training Newsrooms to Pivot Away from Fear-based Reporting

Whether serving a large metropolis that is a hub of culture and business or a small town staying apace with police blotters and town hall meetings, a news organization empowers the public through information. Yet, too many media companies resort to a steady flow of “if it bleeds, it leads” news reporting as they struggle to capture audiences. The result? A weary and wary public that is tuning out. In the quest to produce quality journalism, a new model that changes the culture of the news has emerged. Join us as we share the trailblazing work of Solutions Journalism Network, a non-partisan, not-for-profit organization that educates journalists to avoid reporting “a dystopian ticker tape of corruption and failure”—and instead collaborate as positive forces for change in society.

Betsy West is a filmmaker, journalist and professor. She co-directed “RBG” (Magnolia, Participant, CNN Films 2018), the Academy Award-nominated documentary which premiered at the Sundance Film Festival. Betsy is a 21-time Emmy Award winner for her work as an ABC News producer and executive producer of the documentary series Turning Point. As Vice President at CBS News from 1998 to 2005, she oversaw 60 Minutes and 48 Hours. She was executive producer of the “MAKERS” (AOL and PBS) documentary and digital series, the documentary “The Lavender Scare,” and the short documentary “The 4%: Film’s Gender Problem” (Epix). She is the Fred W. Friendly professor at Columbia Journalism School.

Session 3 – Golden Age of Documentaries: Can Non-Fiction Narratives Save Public Discourse?

At a time when merely agreeing on facts has become a contentious exercise, Americans have been flocking to documentaries for more thoughtful reflections on history. As the news industry struggles against challenges to its credibility and business model, are we witnessing a Golden Age of documentaries? Not only have documentaries recently risen to blockbuster status, grossing box-office millions, they have also served as powerful catalysts for social change and civil discourse. From R. Kelly to Fred Rogers, several high-profile figures have been the subject of unflinching portraits that have spurred action and conversation. One of the most celebrated is “RBG,” the critically acclaimed, Academy Award-nominated documentary about U.S. Supreme Court Justice Ruth Bader Ginsburg. Join us as we sit down with RBG filmmaker Betsy West, who will share why “beyond the memes and the t-shirts and the tattoos, there is one extraordinary person whose story is inspiring.”

Trailer: RBG Documentary

Let's Talk

Want to learn more about our ideas and results? Let’s get a conversation going.