Human Rights and Worker Equity Grow More Influential in U.S. Consumer Purchasing Decisions

Human Rights and Worker Equity Grow More Influential in U.S. Consumer Purchasing Decisions

Human Rights and Worker Equity Grow More Influential in U.S. Consumer Purchasing Decisions, September 17, 2019

Public sentiment has intensified about the ways businesses can take purposeful action in helping people, communities and the environment to thrive, according to the 10th annual Sense & Sustainability® Study, released today by G&S Business Communications (G&S). The opinion poll was conducted online by YouGov Plc for G&S in August 2019 among 1,330 U.S. adults. Key findings include:

  • There are sharp increases in consumers’ likelihood to purchase from companies whose suppliers comply with human rights or compensation laws (76%, up from 68% in 2018) and businesses offering fair wages to retain top employees (74%, up from 68% in 2018).
  • Most Americans view the creation of local jobs (55%) and conservation of natural resources (52%) as helpful in forming a positive business reputation for social and environmental responsibility.
  • In ranking certain groups for their roles in protecting society and nature throughout the supply chain, Americans assign the greatest responsibility to the general public (52%). The government is the second-most frequently cited, but at a significantly lower rate than last year (49%, down from 55% in 2018).
  • Six in 10 believe bad news tends to dim good news in green business coverage. Strikingly, more than half of survey takers (59%) are either unsure of corporate efforts to share news about improving the environment and society, or believe that companies are doing a poor job communicating it.

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