A journalist by training, for Cristof, storytelling is never far from his daily work overseeing award-winning communications, leading memorable campaigns or providing editorial guidance across the agency. As an account director with a focus on agribusiness, Cristof supports clients through strategic counsel and oversight of national, local and internal campaigns. After starting his career in journalism, Cristof worked at other agencies in Minneapolis and Chicago prior to G&S, serving clients in healthcare, higher education, consumer goods and agribusiness. One of his proudest achievements was leading a G&S team across several offices in the relaunch of a 135-year-old brand with a fully integrated campaign. A respected writer and editor, Cristof’s work earned him recognition as a PR Champion in 2015 by PR Council, the only association dedicated to agencies with PR offerings. Cristof holds a bachelor’s degree in journalism from the University of Missouri-Columbia and remains an unflagging devotee of the school’s sports teams. Having spent his childhood in the Netherlands, Cristof extends his gift for words and stories to fluency in the Dutch language.