Director of Insights
Emily’s specialty is finding the hidden nuggets, connections and trends that inspire creative, on-target strategy. In her role advising account teams as Director of Insights, Emily conducts and analyzes primary, secondary and social research – including gathering insights in real time – to help clients align communications strategies with business strategies. She is experienced in analyzing market trends, identifying growth opportunities, developing actionable insights to craft campaigns and measuring impact on key stakeholders. Prior to G&S, Emily was a member of the consumer insights team at Macy’s, analyzing customer behavior and identifying new product and marketing opportunities. She also spent several years as a market researcher for ORC International, a full-service market research firm. Emily earned her M.B.A. from Temple University and École des Ponts Business School (Paris) and holds a B.S. in Marketing and a B.A. in History from the University of Delaware. She is a certified Net Promoter Score® Associate and has earned her market research certificate from the University of Georgia. A travel and outdoor enthusiast, Emily has hiked along the Great Wall of China and climbed to the top of Mt. Fuji in Japan.