Digital Strategy Director
Liz champions digital strategy with adaptability and an analytical mindset. Her ability to confront challenges and convert them into effective digital strategy drives her team’s success. A self-proclaimed “boomerang” employee with a one-year hiatus, Liz started at G&S in 2013 and returned to the fold in early 2016. As Digital Strategy Director, she leads her team in digital content strategy to optimize client brand materials for the web in responsive and measurable formats. Liz has experience in digital marketing and continuous improvement from Dick’s Sporting Goods and the AAI Corporation. She brings a wide breadth of knowledge and depth of ideas to counsel clients in elevating their online experience for their consumers. Liz earned her undergraduate degree in Corporate Communications & International Studies and her Master’s degree in Interactive Media, both from Elon University. She finds time to unwind outside the office by hiking, CrossFit training, cheering on the Pittsburgh Penguins and managing her dogs’s Instagram account. Liz embodies the G&S dedication to confident risk-taking, particularly when she boldly moved to Australia for a year with no prior connections after college.