About Us - People

About Us - People

Vice President, Digital Strategy

Mike Samec

In a fast moving industry, Mike rides the crest of each wave of change in digital and social media. Mike develops the agency’s cross-platform capabilities and provides clients with direction to ensure their brand message most effectively resonates across relevant channels and media. Mike brings more than 15 years of experience working on B2B and B2C accounts, including previous roles at Publicis Group’s Arc Worldwide and an SEO startup he helped to launch before joining G&S in 2013. He has also developed a two-year course curriculum in web analytics for the University of British Columbia. Mike earned a B.S. in marketing from the University of Phoenix. An unranked amateur boxer for 10 years, Mike knows it’s essential to stay on your toes in business because as Mike Tyson says, “Everyone has a plan until they get punched in the face.”