Brand Purpose, Human Rights Growing More Influential in Purchasing Decisions

Brand Purpose, Human Rights Growing More Influential in Purchasing Decisions

Brand Purpose, Human Rights Growing More Influential in Purchasing Decisions, Bulldog Reporter, September 29, 2019

Brands and businesses are no longer under consumer judgment strictly for product quality and price—we expect our favorites to be pillars of their communities, standing up to injustice and doing all they can to help save the environment. New research from G&S Business Communications (G&S) reveals that public sentiment has indeed intensified about the ways businesses can take purposeful action in helping people, communities and the environment to thrive.

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