At G&S, strategic thinking starts where business and communications meet. Staying vigilant amid turbulence, we always ask: Are your results veering off course? Learn how our people and ideas can steady the path toward business opportunities.
A Smarter Media Marketplace
Rachael Adler, G&S senior vice president, interviews Eddie Kim, serial entrepreneur and CEO of Memo, the first-ever audience metrics platform powered by publishers for communicators who purchase earned media data. Launched in January 2019, Memo allows media companies to monetize their editorial content by delivering precise insights they capture about news stories. Armed with this granularity, PR communicators can enhance their strategies based on the actual performance of their earned media placements.
Battle Royale: Business vs. Brand
Steve Halsey, G&S managing director, offers a path forward in winning at the Game of Brands. In this narrative showcase on brand strategy, Steve compels business communicators to imagine their disruption-filled marketplaces as battlefields—where the alignment of strategy with story can mean the difference between victory and defeat.
Pivoting Away from Fear-based News
Anne Green, G&S managing director, and Liza Gross, vice president, newsroom practice change, Solutions Journalism Network, examine how the sensationalistic culture of news is changing to capture the attention — and trust — of a weary and wary public. One answer? The trailblazing work of Solutions Journalism Network, a non-partisan, not-for-profit organization that educates journalists to avoid reporting “a dystopian ticker tape of corruption and failure”—and instead collaborate as positive forces for change in society.
Notorious RBG, Documentaries and Public Discourse
Mary Buhay, G&S senior vice president of marketing, speaks about crafting riveting, non-fiction stories with Betsy West, filmmaker of Academy Award-nominated “RBG” documentary, about women’s rights advocate and U.S. Supreme Court Justice Ruth Bader Ginsburg. As the news media industry struggles, brands and businesses must recognize that Americans are flocking to documentaries for more thoughtful reflections on history and current events—and turning them into powerful catalysts for social change and civil discourse.
For the launch of our Orange Jam Live event series in April titled, “Communicating at the Point of Collision,” G&S Raleigh hosted an exclusive roundtable discussion for communications, marketing and technology executives. We talked about balancing the drive for legacy industries to evolve into agtech, cleantech, fintech and healthtech companies while keeping people’s experiences, not tech features, at the center of communications. Learn more about insights shared during our conversation.
Expertise in Action
In our long-running newsletter, G&S subject matter experts offer actionable solutions. Recently, G&S managing directors Audra Hession and Ron Loch explained how to sustain a shift in employee behavior for successful business transformations and avoid the perils of ignoring CSR program measurement, respectively. Our video blogs often take followers on the road, with recent visits covering the National Farm Machinery Show in Kentucky and the Healthcare of Tomorrow Conference in Washington.
When the premier organization for chief communications officers seeks PR support to advance its mission, it turns to G&S. Page, the group formerly known as Arthur W. Page Society, named G&S its agency of record in March. “I look forward to working closely with G&S to help our members transform their capabilities, their functions and the enterprises they support during this pivotal moment for companies and their CEOs,” said Page President Roger Bolton when the partnership was announced. Recognized industrywide for excellence in corporate reputation strategy, G&S is providing Page with communications strategy development, thought leadership content creation and omnichannel distribution.
Counting on Insights
The credibility of communication strategies and stories can be anchored in data and insights. Our team rigorously produces quantitative and qualitative research to help clients and our agency produce the evidence-based storytelling that audiences trust. Add the creative talents of our designers, and you’ll get a powerful, memorable way to make your message stand out. To evaluate attitudes about news and brand stories, for the 2019 edition of the G&S Global Street Fight we conducted a poll of more than 500 American adults age 18 and older and a cross-study comparison of findings.