Venture investors with agtech, cleantech, fintech and healthtech holdings can leverage industry-specific communication strategies for their companies to engage buyers and stakeholders along their entire supply chain. To maintain a healthy deal flow, venture firms also require their own visibility in key markets for access to more revenue, equity and entrepreneurs.
G&S unlocks value for emerging technology ventures by providing deep industry knowledge, extensive contacts and results-driven communication techniques. We consult with venture capital firms on market expansion strategies that combine branding, message positioning and lead-generating programs for emerging technologies focused on agriculture and food, clean energy, financial services and healthcare. Our guidance and programs also support portfolio companies as they achieve scale, seek new routes to market, or encounter pressure from competitors, regulators, legislators or suppliers.
Agtech Market Experience
Cleantech Market Experience
Fintech Market Experience
Healthtech Market Experience
Propelling Sans-Blade Brain Surgery
INSIGHTEC selected G&S (formerly as CooperKatz & Company) to increase awareness of how focused MRI-guided ultrasound (MRgFUS) is changing the way essential tremor is treated and enabling brain surgery without a blade. Working via traditional and social media, G&S is amplifying the INSIGHTEC message among patients, caregivers and medical influencers, with media coverage including the Associated Press, NPR “Morning Edition,” a feature article in The Boston Globe for treatment center Brigham Women’s and Children, and a taping for the Emmy® Award-winning talk show “The Doctors.” Since working with G&S, INSIGHTEC has seen a 75% increase in Facebook shares, 64 percent increase in likes, 65% increase in comments and 90% increase in link clicks.
Xuber, a successful London-based commercial insurance software provider that had rebranded, aimed to conquer the U.S. market on its way to becoming the dominant global insurance technology. This ambitious British takeover faced several obstacles: a marketplace crowded with better-known players, a previously unsuccessful attempt at U.S. market entry, and product differentiators that were often overlooked by the media. G&S crafted a new Xuber story for trade and business journalists that set the company apart from competitors. Working within a tight three-month time frame, we used the new messaging to connect with industry influencers, score media coverage and produce solid sales leads that included $8 million in pipeline opportunities from trade shows and 171 leads from a webinar series.
This program was honored with the Silver Anvil Award of Excellence for Business-to-Business Marketing by the Public Relations Society of America.
Algae Viral Video
Can algae and biofuels be exciting? To the creative business minds at G&S, all things are possible. Pioneering the movement for greener, cheaper, homegrown fuel, Algenol Biofuels wanted to clear the way for market expansion for its algae-to-biofuels technology. To capture attention and educate news media, we produced a humorously provocative viral video about algae reproduction. Hosted on a microsite and distributed to targeted media outlets, the video created a buzz on social media and among key figures from the New York Times and the Wall Street Journal. In addition, we developed a comprehensive social media program to share Algenol messages and expertise on a daily basis, building credibility for Algenol and creating a community of engaged advocates.
Chicagoland Food & Beverage Network
Coronal Energy, powered by Panasonic
Heartland Payment Systems
NC Clean Energy Technology Center