Get B2B Smart
Nearly three-quarters of business buyers go online to learn about products before making purchases, according to Forrester Research. But B2B digital campaigns are often unsuccessful in converting initial interest into sales because meaningful insights haven’t been used to inform messaging and media selection.
An essential planning tool, your customer journey map is a visual a representation of how your customer thinks, feels and acts at each stage of the decision to buy, purchase again or make referrals. A key element of the journey is evaluating the customer experience (CX), the collective outcome of interactions with your brand at key marketing touchpoints.
Capture the customer measurements that matter—B2B CX Intelligence—for digital content strategies that can lead to improved sales conversions and wiser choices on marketing investments.
Know baseline loyalty and top preferences along your value chain. Best for establishing best practices and applying to point-in-time events.
Create precise customer profiles with perceptions of your brand vs. competitors. Ideal for product rollouts, product line changes and market repositioning.
Use comprehensive studies for full-year CRM strategy and digital content production. Preferred for final checkpoint before moving on to strategy activation.
Net Promoter, NPS, and the NPS-related emoticons are registered service marks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.
B2B CX Intelligence
Welcome to the learning hub for B2B CX Intelligence. Check out episodes of our Web series, B2B Loft: Elevating Business.
Join G&S hosts Emily Bunce, director of insights, and Mike Samec, VP of digital strategy, as they chat about how business marketers can avoid online detours in the B2B customer journey by measuring loyalty and experiences.