Get B2B Smart

Nearly three-quarters of business buyers go online to learn about products before making purchases, according to Forrester Research. But B2B digital campaigns are often unsuccessful in converting initial interest into sales because meaningful insights haven’t been used to inform messaging and media selection.

An essential planning tool, your customer journey map is a visual a representation of how your customer thinks, feels and acts at each stage of the decision to buy, purchase again or make referrals. A key element of the journey is evaluating the customer experience (CX), the collective outcome of interactions with your brand at key marketing touchpoints.

Capture the customer measurements that matter—B2B CX Intelligence—for digital content strategies that can lead to improved sales conversions and wiser choices on marketing investments.

Perceive

Know baseline loyalty and top preferences along your value chain. Best for establishing best practices and applying to point-in-time events.

Define

Create precise customer profiles with perceptions of your brand vs. competitors. Ideal for product rollouts, product line changes and market repositioning.

Integrate

Use comprehensive studies for full-year CRM strategy and digital content production. Preferred for final checkpoint before moving on to strategy activation.

Net Promoter, NPS, and the NPS-related emoticons are registered service marks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.

Let's Talk

Interested in learning how the B2B CX Intelligence suite of services can help you get closer to your customers online? Let’s get a conversation going.