G&S Business Communications will present its invitation-only Sense & Sustainability® Salon in New York on Monday, September 23, 2019 from 8:30 to 11:00 a.m.
We are proud to host this affiliated event of Climate Week NYC 2019, which runs in tandem with the United Nations Secretary-General’s Climate Summit and is aligned with its Infrastructure, Cities and Local Action theme.
Flaws and Fixes: When Climate News Reporting Investigates the Whole Story
Join us for a lively discussion with veteran journalists who are boldly pioneering a new style of climate news reporting: Solutions Journalism. We’ll examine how solutions journalism can uncover stories about people managing challenges that arise where the built environment and natural world come together.
Through rigorous investigation, solutions journalists strive to report the whole story—flaws and fixes—to show how communities, private citizens, businesses and other groups are responding to climate and sustainability issues by addressing practical answers for households, workplaces and communities.
Why do we need a different approach? Because we’re battling news fatigue and low climate literacy.
Today 57% of Americans believe bad news tends to dim good news in green business coverage about home and building companies. Strikingly, 59% are unsure of what the industry is communicating about its sustainable practices, products and technologies, or feel it is doing a poor job.
We will look at these findings and more from the 2019 G&S Sense & Sustainability Study, the tenth annual survey which gauges public perceptions of corporate social responsibility, environmental stewardship and institutional accountability.
You will learn:
- Principles of solutions journalism, key techniques taught in newsrooms in the U.S. and internationally, and examples of applications to climate news reporting.
- Opportunities for journalists to work with communicators as reliable sources for solutions-oriented news.
- Highlights of findings from the 2019 G&S Sense & Sustainability Study, which this year also focused on U.S. consumers’ views on the home and building industry’s efforts to communicate its sustainable practices, products and technologies.
This is an invitation-only event for in-house corporate communicators and sustainability experts (no PR agencies or sales representatives, please). To request your invitation, please submit your contact details via the form on this page.
Complete this form to request an invitation.
In providing us with your contact details, you are giving G&S permission to contact you. We thank you for your interest.