It’s humbling to see how our partner in Kenya helped a solar light company improve the daily lives of tens of thousands of people. It’s humbling to see world-class content marketing from partners in Germany, South Africa, Australia and other countries, created on behalf of A-list brands. It’s rewarding to spend several days with owners from more than 75 independent agencies covering 50+ countries.
We openly share our successes and failures, and the lessons learned will make us stronger counselors for our clients, better mentors for our employees, and more successful business people.
A client panel at the Summit really brought it home for me. The panelists from three top brands discussed what they expect from agencies they work with. In describing their experience with independent agencies they used words like “passionate,” “proactive” and “scrappy.” They talked about agencies that are so much a part of their business that “they solve problems I didn’t even know I had.”
What does the panel like about working with a large holding company agency? Resources. The panelists said sometimes you just need the geographic reach or periodic access to specialized expertise that comes with a large agency.
And, that’s where PROI comes in for G&S. If all the partners of PROI Worldwide combined into one agency it would be among the largest in the world.
The partnership brings G&S and our clients geographic resources and access to specialized skills – all delivered with gritty determination by a group of gutsy entrepreneurs that can help us solve problems or capitalize on opportunities our clients don’t even know they have.