G&S Business Communications is a trusted advisor to agribusiness, food, agricultural technology, turf and ornamental, and animal health clients. Our communicators have worked in farm fields and ranches, research facilities, processing plants and retail operations. Our thinking is steeped in knowledge about the unique dynamics of the food value chain. When it comes to risk management, we are ready to protect brands in competitive, highly regulated industries.
Building strong relationships with consumers, growers, ranchers, researchers and other audiences you value is our strength and passion.
Celebrating Women in Ag
To address the changing roles and realities of agriculture in America, G&S championed a plan that would speak directly to the growing number of female principal operators on U.S. farms. G&S encouraged Syngenta to sign on as a presenting sponsor of the new TV series, “FarmHer on RFD-TV.” For the show, we compiled and scripted 26 30-second featurettes to spotlight women in the industry as well as long-form episodes highlighting Syngenta female employees. With strong efforts in trade and business media relations, sponsored and earned social media initiatives and participation in ag community events, Syngenta reinforced itself a top partner for growers within this emerging group of decision makers. In its inaugural season, the campaign drove an increase in non-customers affinity Index for Syngenta and more than 950 click-throughs to the company’s web properties.
This campaign received the Silver Anvil Award of Excellence for Integrated Communications (Business-to-Business) from the Public Relations Society of America.
Launching Against The Odds
Eager to publicly announce its industry-first Commitments to Animal Care initiative, Perdue Farms teamed up with G&S to lead an aggressive media relations campaign. Capitalizing on the successful No Antibiotics Ever journey, Perdue continued to insert itself into broader food movement narratives as a leader in responsible food and agriculture. As luck would have it, the announcement coincided with the U.K.’s shocking Brexit vote. Despite only a three-week lead time and an announcement made at the height of breaking global news, our efforts generated more than 1.8 billion impressions across print, online, TV and radio media.
Novartis Animal Health
Praxair Food Technologies
Southern States Cooperative
The Sulfur Institute