Rather than being all things to all people, we immerse ourselves in a handful of industry sectors so we can navigate the nuances and regulations that you face as a business.
With each new project, we bring our sector leaders together with our Research & Insights team to pinpoint the exact challenges you face and explore ways to overcome them. We align our strategy with your business goals, infusing work with creativity to make your message memorable. We customize it for audience and channel so you can reach the right people, at the right time, and we optimize it to make it better.
We pair deep sector knowledge with diverse mindsets, so that we can bring different viewpoints and skillsets to the table. Then we staff your team with the right people, no matter where they are located.
Our core markets
You keep the world turning. We share how you do it with the world.
Some are intimidated by science. At G&S, we are fascinated with it. We take complex subject matter and turn it into something that is understandable and digestible. We gather stories from scientists, engineers, marketers and sales representatives, distilling it into content that moves your audiences to act.
This ability to uncover, simplify and story-tell is why some of the largest global chemical producers, water technology providers, packaging companies, electronics manufacturers and alternative energy producers trust us to be their partner. From formulator to regulator and OEM to investor, we understand the traditional advanced manufacturing value chain as well as emerging influencers.
As a counselor for all aspects of your business, we help you implement sustainable practices, tackle digitization and create compelling content. Our years of sector experience pair with new avenues of insight help our clients tell the right story, in the right way, to the right audience.
Our Expertise
Advanced Manufacturing
- Chemical and plastics
- Packaging and processing
- Bio-industrials
- Components and electronics
- Transportation
- Supply chain and logistics
- Infrastructure
Energy
- Power generation and energy storage
- Solar, wind and biofuels
- Utility and Smart Grid
- Water management
- Oil, gas and mining
Farming isn’t rocket science. It’s much more difficult.
Not many agencies can say that they have 50 years of experience in agribusiness. G&S can. We understand the business of growing, the science of agronomy, and the critical role of technology in improving processes and traceability throughout the entire supply chain. We know where farmers go for information (yes, that includes YouTube!), where they don’t go, and what they care about. We are the agency of record for one of the world’s largest seed and crop protection providers, helping them use all the tools of integrated communications to establish and strengthen farmer connections. We also apply our farmer fluency to new market entrants, including precision agriculture technologies such as drone monitoring. Most recently, we helped a global animal nutrition company create and launch a new brand in 20 countries.
In addition to production agriculture, we are steeped in the green industry, developing and executing strategy and creative across the paid, owned and earned spectrum of traditional, digital and social channels for a world-leading B2B supplier of lawn and garden products.
If it’s grown in a field, on a golf course, in a pot, or milked, fed or hatched, we’ve probably worked with it. From farm to table and in between, we understand the B2B2C value chain and how to craft stories that resonate at every stage.
See the latest in Agribusiness at G&S.
Our Expertise
- Crop protection
- Plant nutrients
- Farm equipment
- Seeds and traits
- Animal health
- Animal nutrition
- Material handling
- Precision ag
- Sourcing and supply chain management
- Turf and ornamentals
- Forestry
You focus on striking a balance. We’ll focus on telling your story.
In Financial Services, it’s essential to strike a balance between technology and the human touch. You must deliver customer service both offline and online, while positioning technology as the enabler of your brand – not as the replacement for your brand.
At G&S, we are helping clients transform their brands amid rapidly advancing technology and rising customer demand for convenience, ease, speed and security. G&S helps companies craft their corporate narratives and recast the look, tone and feel of their brands as they double down on technology to transform themselves, both inside and out.
In Professional Services, the balancing act is often rooted in elevating the individual voices of a firm – and that of the firm itself.
In a crowded marketplace, your value proposition is as much about your people as it is about your process. Professional services firms and associations look to G&S to develop and execute thought leadership platforms that rise above the fold and demonstrate true differentiation. We help our clients find their unique voice and amplify it through key spokespeople. We engage audiences from the C-Suite to line-of-business leaders to end-users and consumers, understanding the nuances of communicating with each.
Through earned, owned and paid media and on traditional, digital and social channels, we leverage the collective synergy of integrated communications and always bring it back to the overarching brand.
See the latest in Financial & Professional Services at G&S.
Our Expertise
Financial Services
- Assets and wealth management
- Commercial and retail banking
- Financial advisors
- Financial institutions
- Fintech
- Insurance providers
- Payments and processing
Professional Services
- Auditing and tax services
- Consulting and advisory services
- Data security and risk management
- Deals, M&A, capital markets and IPO services
- Enterprise technology
- Information technology
- Professional service firms
- Trade organizations and associations
Some view healthcare through a single lens. At G&S, our lens is a prism.
We see a rainbow of players creating a cohesive whole: physicians and patients, hospitals and health systems, providers and payers. This kaleidoscope of care is what drives our passion for the industry.
G&S keeps pace with healthcare companies at the leading edge of innovation. We lead national media relations for the world’s oldest and largest private institution dedicated to the care and research of cancer. We helped drive record growth for the nation’s fastest-growing provider of urgent care. We partner with the global medical technology provider in incisionless surgery, using sound waves instead of scalpels.
Our fresh perspective is grounded in years of institutional experience and nurtured with new ideas. We help our clients keep up with the rapid pace of disruption, while clearing pathways for their message and their mission.
See the latest in Healthcare & Wellness at G&S.
Our Expertise
- Consumer health
- Digital health platforms
- Healthcare consulting
- Healthcare technology
- Hospitals and healthcare systems
- Medical devices
- Medical technology
- Nutraceuticals
- Nutrition science
- Patient education
- Payer communications
- Pharmaceutical processing
- Vitamins and supplements
Residential or commercial, we keep you moving.
Labor may be short, but competition is fierce. From home to high-rise, construction, real estate and building materials companies are moving fast to keep up with demand, while leaning on technology and forward-thinking strategies to withstand market swings.
Our B2B and B2C clients are as diverse as the homes and buildings they supply. Our extensive work in this area has helped G&S perennially rank as one of the leading home furnishings agencies in the business by O’Dwyer’s. For 45+ years, we have worked with some of the biggest names in plumbing, faucet, hardware, lighting, kitchen and bath. We lead lifestyle and agent-focused communications for the oldest and most established real estate franchise in North America. Across commercial, we have executed multiple award-winning campaigns for some of the leading manufacturers in elevators, escalators and heating & cooling.
Whether your customers are builders, architects, owners, retailers or consumers, we know what triggers influence purchasing decisions, where your customers are going for advice and intel, and how to connect with them on both an emotional and rational level.
Our Expertise
Home & Building
- Architecture and engineering
- Building automation
- Building materials solutions
- Cabinetry and millwork
- Construction management
- Controls and monitoring
- Elevators and escalators
- Flooring
- Heating and cooling (HVAC)
- Home and building security
- Home appliances and housewares
- Plumbing and fixtures
- Real estate and development
- Roofing and exterior materials
- Siding and windows
- Smart home
- Solid surfaces
Interior and Exterior Product Brands
- Cabinetry and millwork
- Flooring
- Countertops and solid surfaces
- Hardware
- Heating and cooling (HVAC)
- Home appliances
- Housewares
- Plumbing and fixtures
- Roofing and exterior materials
- Siding and windows
- Smart home technology
Architecture, Engineering and Technology Services
- Architecture and engineering
- Building automation
- Construction management
- Controls and monitoring
- Elevators and escalators
- Exterior facades
- Building security
Real Estate
- Residential real estate
- Commercial real estate
- Luxury real estate
After more than a decade serving this industry, we know the pros, we know the media, we know the needs of golf course superintendents, landscapers, pest management professionals, greenhouse/nursery growers, contractors and beyond.
If you’re seeking to launch a new product or service, create a stronger brand, secure media coverage, transform your digital communications or optimize your strategic communications plan, we’re here for you.
Our award-winning business communication solutions have helped B2B and B2C clients meet their business goals using fully integrated campaigns.