In the home and building space, purchase decisions are often driven by style, performance, value, engineering and sustainable practices. G&S Business Communications can translate your product features and benefits into messages that spur sales, deepen relationships and strengthen your business.
We know the selling process for both residential and commercial markets. Let us help you reach discerning consumers, DIYers, retailers, builders, architects, interior designers, building owners, facility managers and other influencers. Add our more than 35 years of industry experience reaching consumer, trade and business media, opinion leaders, and influential bloggers, and we will create unmatched visibility that moves your products or services.
Positive Impact of Built Environment
Public sentiment has intensified about the ways businesses can take purposeful action in helping people, communities and the environment to thrive, according to the 10th annual G&S Sense & Sustainability® Study. When considering waste management systems that safely dispose of materials, including bio-waste and recyclables, more recognize the favorable impact on their neighborhoods (50%) versus their own lives (39%). Americans say energy-efficient appliances have a more positive effect on their households (47%) in comparison to their community (31%). Register to download the 2019 G&S study, which includes a special section on home and building solutions.
Energy Star Partner Excels
When it came time to prepare its submission for the Energy Star Partner of the Year – Sustained Excellence Award, Panasonic Eco Solutions knew where to turn. G&S worked with Panasonic to showcase the company’s line of ventilation fans and delve into the role it plays in protecting our environment through superior energy efficiency. For the sixth year in a row, we crafted an award-winning submission, establishing Panasonic as a leader in the clean building sector. We followed up with a media announcement and targeted traditional and social media campaign, stirring up conversation surrounding the win.
Bold Ideas in the Kitchen
Everyone loves a good meal. That’s why when Miele, a manufacturer of high-end home appliances and commercial equipment, announced the launch of its innovative Range Series, G&S knew a bold media splash with a five-star menu was the way to go. At Miele’s showrooms in Chicago, Beverly Hills and San Francisco, we invited the media to a cooking demonstration and three-course feast prepared by Miele resident chefs using the intuitive Miele Range. With pleased palates, reporters and writers were overwhelmingly positive in their feedback and resulting coverage, displaying an in-depth understanding of Miele, its history and its breadth of luxury products.
Rock Solid Branding
Martin Marietta, a leading supplier of aggregates and heavy building material, teamed up with G&S on the cusp of an acquisition and 20th anniversary for a brand refresh and employee communications campaign that would ensure consistency and employee support. We conducted interviews with Martin Marietta’s leadership team to gain an understanding of the employee base and their emotional commitment to the company. With these insights in mind, we designed a logo grounded in the company’s strong history as well as its evolution into a more diversified brand, created a highly utilized set of brand guidelines and developed a video introducing new, unified messaging that would take the brand forward.
PR Drives Double-Digit Growth
To reaffirm the U.S. market position for Hafele under a new leadership team, G&S created an integrated marketing communications campaign for the furniture, cabinet and architectural hardware and accessories leader. It included trade, consumer and online media deskside chats with the new Hafele America CEO, a comprehensive marketing strategy for the Kitchen & Bath Industry Show (KBIS) and partner events at the company’s New York showroom. These efforts led to more than 100 trade, vertical and consumer media placements in our first 12 months of engagement. Even more important, our activities were instrumental in driving double-digit sales growth.
American Society of Home Inspectors
Association of Pool and Spa Professionals
Big Ass Fans
Delta Faucet Company
Firestone Building Products
National Roofing Contractors Association
Siemens Building Technologies
The Flood Company