Following a string of mergers and acquisitions that fragmented the workplace, audio and voice technology manufacturer Knowles Corporation tapped G&S for a creative and brand strategy to redefine the company’s mission, vision and values for its employees worldwide. The newly designed brand identity was introduced globally via posters, banners, infographics and branded items. To also bring the company’s five values to life, an animated video was produced and used throughout the organization. The video was featured on the career page, new employee training materials, company intranet, campus television and shared directly by the CEO at the town hall meeting. The updated visual identity helped Knowles differentiate itself from competitors and proved to resonate with the employees, bringing together a revived and unified workforce.
A Unifying Purpose