In order to set itself apart as the “Premier Association of Financial Professionals,” MDRT turned to G&S to build awareness of its industry leadership, help attract new members and increase engagement among current members. G&S created a compelling news hook with a survey commissioned from Nielsen that examined millennial preferences. The study on Millennial Financial Goals & Milestones helped educate target audiences on a key issue and provided MDRT an opportunity to highlight its members’ business solutions. G&S employed visual storytelling via an infographic to garner coverage in national consumer print and online media as well as national business and trade media outlets such as CNBC and Yahoo! Finance.
Breakthrough Millennial Survey