Eager to publicly announce its industry-first Commitments to Animal Care initiative, Perdue Farms teamed up with G&S to lead an aggressive media relations campaign. Capitalizing on the successful No Antibiotics Ever journey, Perdue continued to insert itself into broader food movement narratives as a leader in responsible food and agriculture. As luck would have it, the announcement coincided with the U.K.’s shocking Brexit vote. Despite only a three-week lead time and an announcement made at the height of breaking global news, our efforts generated more than 1.8 billion impressions across print, online, TV and radio media.
Launching Against the Odds