The Research Triangle Cleantech Cluster (RTCC), an initiative focused on accelerating the region’s cleantech economy, saw a need to change its membership structure to expand opportunities for new companies to join. Without an impactful way to communicate updates or share member stories, the information was not widely known. To reach both internal and external audiences, RTCC tapped G&S to redesign the membership kit brochure. Three brochure concepts were designed, each capturing the essence of innovation, disruption, and collaboration. The final 12-page brochure included iconography that helped define key areas of focus and professional copywriting that conveyed the wide-ranging member benefits. As a result, membership grew 50% in the first six months.
Purposeful Connections Drive Cleantech Innovation