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Corporate Responsibility in a Post-Government Era
Given that companies have long relied on government to establish ground rules for market access while consumers have looked…
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Year-End Recap: For Business Communications Insiders
Thank you for being an important part of the G&S community through G&S Orange Jam, where business communications insiders…
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Beware the Attack of Killer KPIs
Corporate communicators increasingly have to combine the impartial skepticism of a journalist with the protective, risk detection skills of…
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CSR and Celebrities Are a Bad Mix
Clearly there continues to be an allure to associating brands with celebrities to gain eyeballs for a company or…
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A Lesson from Pope Francis
I highly doubt that Pope Francis or the members of his Pontifical Academy of Sciences got a chance to...
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Give them Cause: CSR Requires Emotional Intelligence
Would marketers rely on an owner's manual to fully connect customers with a car brand? Certainly not, but an...
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