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Blockchain Rattles the Marketing Universe
What initially began as a tool for the financial industry now has marketers considering how this technology can help…
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Have the Courage to Start with the Customer
Skip those grand predictions about the year ahead for businesses, brands and communicators. Based on stunning turns in events…
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Brains and Brawn Unite for Olympic-Sized Branding
The Olympic Games are about talent, effort, glory, pain, heart, guts, achievement and inspiration.
Or are the Olympics about…
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Strengthening Customer Loyalty by Keeping It Real
In one of India’s bustling cities, a noonday war is being waged in the name of customer loyalty. On…
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Using a Tape Measure to Weigh Bricks
Look in any good workshop and you’ll find it filled with tools. There are tools designed to measure, build,…
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Building Trust in a STEM Environment
When Fortune and Great Place to Work (GPTW) released their list of “100 Best Companies to Work For” in...
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