Why YouTube Can Be More Profitable For Farmers Than Agriculture

Why YouTube Can Be More Profitable for Farmers Than Agriculture, PRNews, July 22, 2019

In a related story, Bloomberg cited a 2018 Pew Research Center study that found YouTube to be the most popular online platform among those in rural America—at 59 percent—drawing more eyes than Facebook, Instagram, Twitter and more.

“The distance from field to fork continues to stretch wider with less than 2 percent of the U.S. population involved with farming,” says Caryn Caratelli, SVP G&S Business Communications and a top PR pro in the agricultural sector. “As a result, many farmers and producers now serve as ‘agvocates’ on social media, educating the public on the inner workings of modern farms.”

“Not often recognized as such, agribusiness is indeed a tech-first industry, continues Caratelli. “Whether it’s analyzing sensor- or drone-captured data to run farms more efficiently or posting YouTube videos to educate and show their passion for the land, farmers and ranchers are both digitally savvy and adept at leveraging social media to share their stories.”

Read Article

 

 

Let’s Connect

Be the first to receive complimentary invitations to exclusive G&S-hosted events and premium thought-leadership content.






captcha

Content Categories

Archives

G&S Orange Jam is where business communications insiders gather for insights that inspire action. Browse our blog, newsletter, social hub and event updates for insights into our expertise, leadership and culture. Sign up and receive premium content and VIP invitations to exclusive programs!

0 Comments

Leave a reply

Your email address will not be published. Required fields are marked *

*