Why YouTube Can Be More Profitable For Farmers Than Agriculture

Why YouTube Can Be More Profitable for Farmers Than Agriculture, PRNews, July 22, 2019

In a related story, Bloomberg cited a 2018 Pew Research Center study that found YouTube to be the most popular online platform among those in rural America—at 59 percent—drawing more eyes than Facebook, Instagram, Twitter and more.

“The distance from field to fork continues to stretch wider with less than 2 percent of the U.S. population involved with farming,” says Caryn Caratelli, SVP G&S Business Communications and a top PR pro in the agricultural sector. “As a result, many farmers and producers now serve as ‘agvocates’ on social media, educating the public on the inner workings of modern farms.”

“Not often recognized as such, agribusiness is indeed a tech-first industry, continues Caratelli. “Whether it’s analyzing sensor- or drone-captured data to run farms more efficiently or posting YouTube videos to educate and show their passion for the land, farmers and ranchers are both digitally savvy and adept at leveraging social media to share their stories.”

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