Agribusiness
Not many agencies can say they have more than 50 years of experience in agribusiness marketing communications. G&S can, and we annually rank as the top agrimarketing agency according to O’Dwyers. We understand the business of farming, the science of agronomy, and the critical role of technology in improving processes and traceability throughout the entire supply chain. We‘ve supported the biggest names in seed, crop protection and animal health through integrated communications to establish and strengthen farmer connections.
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Crop Science
If it’s grown in a field, we’ve probably built agribusiness marketing strategies around it. From farm to table and in between, we understand the B2B2C value chain and how to craft and amplify stories that resonate at every stage.
- Seeds and traits
- Crop protection
- Plant nutrients
Technology
Digital technology and precision agriculture are helping farmers grow more food with fewer inputs. We help ag technology companies develop messaging that answers three key questions: what it delivers; why it matters; and how it works. We understand that one of the hardest things to do in agricultural marketing—especially with new technologies—is to take the complex and make it simple.
- Farm equipment
- Digital agriculture
- Material handling
- Sourcing and supply chain management
Animal Science
Products and practices designed to ensure health and well-being are the foundation of animal agriculture. We know how to work with livestock producers, extension specialists, nutritionists and veterinarians to help animal health and nutrition companies tell their stories—and help farmers sustainably feed a growing global population.
- Animal health
- Animal nutrition