Home & Building
Labor may be short, but competition is fierce. From home to high-rise, construction, real estate and building materials companies are moving fast to keep up with demand, while leaning on technology and forward-thinking strategies to withstand market swings.
Our B2B and B2C clients are as diverse as the homes and buildings they supply. Our extensive work in this area has helped G&S perennially rank as one of the leading home furnishings agencies in the business by O’Dwyer’s. For 45+ years, we have worked with some of the biggest names in plumbing, faucet, hardware, lighting, kitchen and bath. We lead lifestyle and agent-focused communications for the oldest and most established real estate franchise in North America. Across commercial, we have executed multiple award-winning campaigns for some of the leading manufacturers in elevators, escalators and heating & cooling.
Whether your customers are builders, architects, owners, retailers or consumers, we know what triggers influence purchasing decisions, where your customers are going for advice and intel, and how to connect with them on both an emotional and rational level.
Brands We’ve Helped
Interior and Exterior Product Brands
We’re passionate about what drives audiences to make purchasing decisions, whether perusing the Internet from the comfort of home or meeting for a personal consultation at a brick-and-mortar showroom. We know what’s trending in design—from single-family homes to high-rise condos—and will translate your product features and benefits into messages that spur sales, deepen relationships and strengthen your brand experience.
- Cabinetry and millwork
- Flooring
- Countertops and solid surfaces
- Hardware
- Heating and cooling (HVAC)
- Home appliances
- Housewares
- Plumbing and fixtures
- Roofing and exterior materials
- Siding and windows
- Smart home technology
Architecture, Engineering and Technology Services
Whether it’s skilled labor shortages, rising material costs, changing legislation or environmental regulations, today’s leaders in the built environment sector must navigate myriad challenges. G&S is an extension of your business, keeping a pulse on what’s on the horizon. Via tailored communications strategies like thought leadership, digital media, media relations, content marketing, trade shows, case studies and so much more, we’ll elevate your brand’s unique narrative through the supply chain.
- Architecture and engineering
- Building automation
- Construction management
- Controls and monitoring
- Elevators and escalators
- Exterior facades
- Building security
Real Estate
Whether a buyer’s or seller’s market, we have the real estate marketing expertise that communicates the right messages to the right consumers and business owners at the right time. G&S has helped build the brand presence of national and international real estate companies through strategic communications campaigns involving paid, earned and owned media. From media training the top real estate thought leaders to conducting consumer insight surveys to get a pulse on the priorities and preferences of target audiences, we’ll help hone your brand’s strategy.
- Residential real estate
- Commercial real estate
- Luxury real estate