Challenge
A monoline company wanted to spread its FinTech wings.
Mortgage insurance leader Radian Group was following an aggressive growth trajectory, doubling down on technology to disrupt the mortgage and real estate industry. With a new CEO and a new vision for the future, the company turned to G&S for a major rebrand that would unify its disparate parts under a single brand with a strong supporting narrative and a modern, aspirational look and feel.
SOLUTION
The new brand merged past and present.
G&S worked alongside the Radian corporate team to forge a new brand story, strategy and visual language that would honor the company’s 40-year history of risk expertise while celebrating its aspirations for technology-enabled change and innovation across the broader mortgage and real estate spectrum.
- Developed all-new creative direction for the master brand and its properties, including a new logo, design, brand architecture, website and various collateral outputs.
- Counseled the corporate team through a restructuring of brands, company names, and services within the diversified portfolio that aligned Radian’s various services with customer needs.
- Strategically rolled out the brand over time, introducing the transformation from a family of legacy companies to the streamlined One Radian brand.
- Consolidated social media properties to streamline the brand’s digital presence, with a fresh playbook, reporting structure, and strategy to drive awareness and engagement.
Radian reached new markets and achieved new relevancy.
Officially unveiled the new brand to the industry at the Mortgage Bankers Association National Conference, with all companies represented under the One Radian new logo and banner.
Executed a fully-integrated rebrand, amplifying the One Radian launch across every channel, including internal, external, experiential, digital, advertising, earned media and social media.
Produced literature, microsites, booths, graphics, large digital signage and other materials to drive the narrative that Radian was more than just mortgage insurance.
Created rebranding materials for internal and external audiences to help employees, investors and customers get acquainted with and excited about the new brand.
Received positive feedback from the CEO and industry experts that people were perceiving the brand differently.