CHALLENGE
Creating a consistent brand story from the global level across local franchisees
The innovative franchise service brand, specializing in surface cleaning and sanitization for homes and businesses, needed help distilling their message from national to regional leaders and associates.
SOLUTION
- Repositioned their business in plain and simple terms
- Audited their existing assets across channels
- Helped optimize and systemize their storytelling and collateral development, state-to-state and city-to-city
We spruced up the national home-cleaning franchise brand
Our work with the brand included:
- Internal surveys
- Comprehensive brand audits
- New content / creative platforms
- New landing page strategy, and Corporate brand storytelling guide
- Onboarding and education processes to create new brand champions across the organization