Register to download 2016 Global Street Fight™ Study
The Global Street Fight™ was developed by G&S Business Communications as a thought-leadership platform to describe the current state of the global economy and the challenges facing today’s business, marketing and communications leaders as they compete for market share. In light of this, chief executives face the dilemma of choosing the path to restore public confidence in their leadership abilities and strengthen their own reputations.
G&S and Harris Poll, now a unit of Nielsen, a leading global provider of information and insights to aid business decisions, teamed up to explore public perceptions of corporate leadership in today’s environment, focusing on the areas of boldness, innovation and trust. The Global Street Fight™ Study 2016 was co-developed by Steve Halsey, G&S SVP and managing director, business consulting, in partnership with Harris Poll.
The results are insightful views of how the public sees the C-suite today.
The American public is recovering confidence in senior business leaders, but social media is a missed opportunity to built trust among millennials and Gen Xers.
Also, those who are highly informed and regularly participate in influential behaviors in both traditional and non-traditional media, described as “opinion elites,” is twice as likely to say that senior leadership is stronger today than it was five years ago.
In another sign of recovering confidence, opinion elites also believe that senior leaders are doing a better job responding to crisis situations.