Kevin Pchola Joins G&S Business Communications as Vice President
Executive Leads Consumer Accounts in Home and Lifestyle, Building and Construction Categories
- G&S Business Communications names Kevin Pchola as vice president in New York.
- Pchola leads agencywide development of consumer accounts that span home and lifestyle categories.
- G&S is headquartered in New York with offices in Chicago, Raleigh, N.C., and Basel, Switzerland, and provides on-the-ground support in more than 50 countries through PROI Worldwide.
NEW YORK, July 28, 2015 — G&S Business Communications, a global leader in providing business and communications strategies to drive growth for clients, has appointed Kevin Pchola as vice president to accelerate the agency’s expansion in consumer categories, including home and lifestyle, as well as building and construction segments.
G&S counsels and supports businesses in marketing products and services, building strong brands, and managing issues and relationships throughout their customers’ purchase journeys. In his new role based in New York, Pchola’s primary focus is to guide the agency’s consumer team in shaping integrated communications programs that convert brand experiences into measurable business results for clients. His position reports to Audra Hession, managing director of the G&S New York headquarters.
“We welcome Kevin’s leadership and innovative vision to help G&S clients realize even greater value from their consumer engagement strategies,” said Hession. “Kevin brings the ideal blend of corporate, brand and media experience, as well as deep expertise in digital and social media to further strengthen the outstanding agency team that is already in place.”
Prior to joining G&S, Pchola was most recently vice president of consumer accounts at Zeno Group in New York, where his client experience over several years included extensive programs for Office Depot, Evenflo, Sleepy’s, Women’s Sports Foundation and Sobieski Vodka. Earlier in his career, he held account management positions at MWW Group and Edelman, directing campaigns for top-tier consumer brands, among them Brawny (Georgia-Pacific), Captain Morgan (Diageo), Hershey, Nikon and Under Armour. A highlight of his work was his co-development of the award-winning public relations effort behind Dove’s “Campaign for Real Beauty,” a national initiative designed to redefine the meaning of beauty. Pchola’s prior experience also included corporate communications and public affairs roles at Wyndham Worldwide and Glaxo Wellcome, respectively.
“I am excited to collaborate with our industry-leading clients and top-performing account teams at G&S,” said Pchola. “Consumer brands thrive where business and communications intersect, a powerful concept that has been elevated by G&S to a disciplined approach that results in growth for clients. There is a fertile environment for innovation at our agency, and I look forward to contributing in ways that will benefit both clients and employees.”
G&S partners with businesses that focus on advanced manufacturing, agribusiness and food, building and construction, clean technology and energy, financial services, and home and lifestyle. The agency’s expertise in brand strategy, content strategy, creative, digital and social media, employee engagement, insights and analytics, media relations, and sustainability and corporate social responsibility helps clients compete more successfully by using impactful techniques and compelling market differentiators. By integrating business and communications strategies in campaigns, G&S and its clients have been recognized with recent awards from the International Association of Business Communicators, PR News, PRWeek, Public Relations Society of America and The Holmes Report.
About G&S Business Communications
G&S Business Communications is an independent business communications firm with headquarters in New York and offices in Chicago, Raleigh, N.C., and Basel, Switzerland. The firm’s global network extends across more than 50 countries through its PROI Worldwide partnership. G&S integrates business and communications strategies, using a full range of communications services, to build sustainable relationships for clients along the entire value chain. We inspire action that means business. Learn more at www.gscommunications.com.