At G&S Business Communications, strategic thinking starts where business and communications meet. Our collaborative approach to public relations and marketing drives business outcomes that make a measurable difference with B2B and B2C audiences who matter most to you.
New York Times National Editor, Pulitzer Prizes Executive to Headline G&S Conference
Marc Lacey, national editor, The New York Times, and Megan Mulligan, deputy administrator, The Pulitzer Prizes will headline the sixth annual G&S Global Street FightSM Conference, our agency’s thought-leadership program that examines current business events and issues affecting corporate reputation, management and marketing. Other guest speakers are Steven Oh, chief business officer of online TV news juggernaut, The Young Turks; and Daniel Sieberg, co-founder of blockchain-based journalism platform, The Civil Media Company, and formerly of Google News Lab. Participation in the exclusive June 13 event is by invitation only. Invitations may be requested here.
Breaking Customers out of the Escape Room
The conventional sales funnel now seems to fall short in fully capturing your B2B buyer’s process for choosing a product, service or supplier, counsels G&S Marketing SVP Mary Buhay. For many business communicators, a prevailing replacement for the funnel is one that more closely matches today’s highly nuanced experience for B2B customers—the stressful, yet potentially rewarding adventure of an escape room. Read more in G&S Orange Jam.
Creative Collaborations Honored
Presented by global PR publisher The Holmes Report, this year’s North America SABRE Awards competition drew more than 2,000 campaign entries and included 150 agencies from the US and Canada in a selective review process. Proudly representing clients and employees, G&S was thrilled to accept multiple honors in 2018—including the win for Corporate/B2B Agency of the Year. Along with a top agency prize, G&S also took first place in the Real Estate and Construction category for a lead-generating social listening campaign on behalf of Schindler Elevator. In addition, a micro-targeted community outreach strategy conceived and implemented by G&S for Coronal, powered by Panasonic, was a finalist in the Energy and Natural Resources category.
G&S Named to CSR Agency A-List
For the fourth consecutive year, G&S was named to the PR News CSR Agency A-List at an awards event held on March 20 in Washington. This year’s entry gave the awards jury a holistic view of our expertise in external and internal communications related to corporate social responsibility; environmental, social and governance (ESG) disclosure; sustainability reporting; and workplace diversity. Learn more about our work in sustainability and CSR.
On Assignment at Olympic Winter Games
When it comes to client service, G&S goes the distance. G&S Vice President Beth Crisafi Smith reported from the Olympic Winter Games while on an exciting communications assignment for a top client. In February, Beth shared exclusive video highlights of her travels in PyeongChang, South Korea, right here on G&S Orange Jam.
Evaluating ESG for Investor Relations Wins
G&S Managing Director Ron Loch and G&S Vice President Susan Sheehan joined Sandy Skees, BSI regional director, sustainability, and Cédric Baumgartner, managing director, EQS Group, in a two-part webinar series to present best practices to accelerate your sustainability program, boost ESG returns and score IR wins. Take a look at this webcast with great tips on how digital and social media can make a big difference.
State of the News Media
We traveled to Raleigh for the latest of our invitation-only G&S Orange JamSM live events, where G&S Managing Director Kerry Henderson and Michael Barthel of Pew Research Center discussed findings from the 2017 State of the News Media. Published annually since 2004 by the Washington-based organization, the Pew report evaluates the economic health and audience consumption for different sectors of U.S. news media industry, ranging from traditional print and broadcast to digital media. Check out session highlights, including a focus on the resurgence of audio news and podcasts.
Public Expectations Rising for Government and Industry Protection of US Consumers and Environment
Amid high-profile news of corporate misconduct, consumer safety concerns and shifting U.S. policies on environmental protection, Americans are placing greater responsibility on government, businesses and themselves to serve as environmental and social stewards, according to the eighth annual G&S Sense & Sustainability® Study. Register to download the 2017 G&S study.
B2B Customer Journey
Capture B2B customer measurements that matter—B2B CX Intelligence—for digital content strategies that can lead to more sales along the customer journey. For quick tips, watch for more episodes in our Web series, B2B Loft: Elevating Business.