Gibbs & Soell is now
G&S Business Communications
Having blazed a new trail three years ago as a business communications firm, we are helping clients compete in a global marketplace that demands smarter thinking and purposeful innovation. Our name change represents the sustainable relationships we build for clients along the entire value chain.
From increasing sales to enhancing reputations, we inspire action that drives results.
Newsweek Publisher to Headline G&S Conference
G&S is excited to present the “Welcome to the Global Street Fight” breakfast conference, the third edition of our program series that examines the impact of a hyper-competitive marketplace on C-suites, communicators and the communities they serve. Confirmed speakers to date are Etienne Uzac, co-founder and CEO, IBT Media, publisher of Newsweek and International Business Times, and Ben Geier, reporter, Fortune Magazine. Learn more about our invitation-only event here.
Agency on A-List with CSR Recognition
PR News’ CSR Awards competition is the industry's best showcase for the most powerful, impactful social responsibility and green campaigns. G&S is honored to be named among the 2015 Agency A-List inductees in this awards program, which sets "new standards of excellence and lead the way for other organizations to follow." An awards luncheon will be held on March 12, 2015.
The Race is On to Own the Connected Home: Are You Already Behind?
The G&S insights team conducted a snap poll in December to ask consumers what they were looking for in a connected home. Our new Insight newsletter examines the daunting task ahead of companies in the race to market their home solutions for integrating, synchronizing and controlling appliances, wearable devices and HVAC controls. Interested in additional insights? Sign up for our newsletter.
Serving Up PR Success with New Client Miele USA
Miele USA, the U.S. division of premium appliance manufacturer Miele, names G&S as its agency of record to lead public relations strategy development and integrated media program implementation. Miele will rely on the firm's deep expertise in consumer marketing to significantly raise the brand profile of the company’s line of high-performance, design-forward home appliances in the United States.
Gibbs-rbb Research: American Shoppers Willing to Spend 31 Percent More per Week on Responsibly Produced Food
Gibbs-rbb, a new venture between G&S and rbb PR, provides integrated communications solutions to food, beverage and consumer packaged goods (CPG) clients, based on a holistic understanding of supply chains and global issues impacting brand loyalty and purchases among consumers whose purchases are informed by factors such as health, sustainability and CSR. The venture's inaugural Conscious Consumer™ Study examines the preferences and behaviors of this discerning group of shoppers toward food companies. Learn more
Business Leaders Discuss Value of Supply Chain Engagement
Manufacturing, retail, logistics/transportation and food & beverage communicators and operations executives examine supply chain transparency at the eighth Sense & Sustainability® Salon in Charlotte, NC. (L-R) Kerry Henderson, managing director, G&S Raleigh; Elizabeth Hill, director, corporate and social responsibility, Rubicon Global; Ron Loch, managing director, G&S sustainability consulting practice; and Anna Mangum, lead, E3 North Carolina Initiative, NC State University Industrial Extension Service (IES), share insights on the business value of supply chain engagement. Learn more about our work.
Media Insights: Associated Press
John Simons, technology and media editor, Associated Press, oversees the team of reporters assigned to cover consumer electronics, home technology, social media, enterprise services, hacking and security. He shares tips on how communicators can work with his editors and journalists on long lead stories and breaking news for AP Business News. View more from our past media guests.
Water Campaign Pours it On to be Named Among 50 Best PR Programs in the World
Dow Water and Process Solutions and G&S partner on a campaign named by The Holmes Report in 2014 as among the 50 Best PR Programs in the World and winner of the SABRE Americas B2B Marketing Campaign of the Year. The communications program reached and influenced untapped, high growth markets for Dow's innovative water technologies. Learn more about one of the key elements of the campaign: an infographic series that blended visual storytelling and branded journalism.
Study Results: Americans Cite Natural Weather Disasters as Key Factor in Forming Climate Change Opinions
More than half (60 percent) of Americans believe that climate change is a result of human action such as deforestation and burning of fossil fuels, among other factors, according to the fifth annual Sense & Sustainability® Study. Thirty percent of U.S. adults are skeptical while 10 percent are unsure as to the impact of human activity on significant changes in temperature or precipitation over an extended period of time. Natural weather disasters are cited by more than half (57 percent) of Americans as highly influencing their opinions on climate change. Learn more.