Rescuing Buyers Marooned during Customer Journeys
When B2B marketers fail to take custody of the customer experience in its entirety, each marketing touchpoint becomes isolated and turns into an island where a potential sale can languish. Read more in G&S Orange Jam.
Archived Webinar: Corporate Issuers and the ESG Dilemma
Institutional investors and analysts are steadily advancing their understanding of how to use ESG (environmental, social and governance) data to improve their assessments of corporate issuers. To learn more, watch this archived webinar featuring speakers G&S MD Ron Loch, G&S VP Susan Sheehan and Eric Fernald, executive director, ESG corporate communications for MSCI.
CNN Interview: What's in Store for the Trump Brand
Before winning the U.S. presidential election, President-elect Donald Trump was known more for his business career in real estate and as a television personality. G&S Managing Director Steve Halsey went toe-to-toe with CNN anchor Richard Quest to discuss what’s in store for the Trump brand after Americans cast their ballots.
Prioritizing Renewables on White House Agenda
As Americans count down to Election Day, more than three-quarters (78 percent) believe the winner of the presidential race should prioritize the faster adoption of renewable energy, according to the seventh annual G&S Sense & Sustainability® Study. Register to download the G&S Sense & Sustainability Study.
2016 Global Street Fight™ Study
Results of the 2016 public opinion survey from G&S and Harris Poll demonstrate recovering confidence in senior business leadership, but social media communications is a missed opportunity to build trust among younger generations. Register to download study.
B2B Customer Journey
Capture B2B customer measurements that matter—B2B CX Intelligence—for digital content strategies that can lead to more sales along the customer journey. For quick tips, watch for new episodes in our Web series, B2B Loft: Elevating Business.