Gibbs & Soell is now
G&S Business Communications
Having blazed a new trail three years ago as a business communications firm, we are helping clients compete in a global marketplace that demands smarter thinking and purposeful innovation. Our name change represents the sustainable relationships we build for clients along the entire value chain.
From increasing sales to enhancing reputations, we inspire action that drives results.
Global Street Fight Study™ Finds Constant Crisis is New Normal for CEOs
In times of crisis, those who are highly informed and regularly participate in influential behaviors in both traditional and non-traditional media, described as "opinion elites," want corporate leaders who are accountable, honest and can deliver on promises. Dig deeper into the findings from the 2015 Global Street Fight Study, a collaboration between G&S and Harris Poll on public perceptions of business leadership in today's environment, focusing on the areas of boldness, innovation and trust.
Wall Street Journal, CNBC and Storyful Newsrooms Evolve with Journalism and Technology Innovations
Mary Buhay, G&S Marketing VP, examines data-driven news, content verification and brand communications with Rob Barry, investigative reporter and co-chief, data journalism, The Wall Street Journal; Eric Chemi, senior editor-at-large, data journalism, CNBC; and Rahul Chopra, CEO of Storyful at the 2015 Global Street Fight™ breakfast conference presented by G&S. Watch video highlights of all sessions, which also include speakers from IBT Media, Fortune magazine and Nielsen. Read about findings from the third edition of the Global Street Fight Study.
Wings Over America: Maiden Voyage of Solar Impulse
As the Solar Impulse 2 embarks on its flight around the world, G&S recalls the historic journey of its predecessor which was developed by our client Schindler as one of four main partners. The pioneering aircraft used only sunlight for power to complete its maiden voyage across the United States in 2013, highlights of which are captured in the above video. Learn more about the innovative social media campaign we created around this cross-country event that captivated public imagination.
Agency on A-List with CSR Recognition
PR News’ CSR Awards competition is the industry's best showcase for the most powerful, impactful social responsibility and green campaigns. G&S is honored to be named among the 2015 Agency A-List inductees in this awards program, which sets "new standards of excellence and lead the way for other organizations to follow."
Water Campaign Pours It On to be Named Among 50 Best PR Programs in the World
Dow Water and Process Solutions and G&S partner on a campaign named by The Holmes Report in 2014 among the 50 Best PR Programs in the World and winner of the SABRE Americas B2B Marketing Campaign of the Year. The communications program reached and influenced untapped, high growth markets for Dow's innovative water technologies. Learn more about one of the key elements of the campaign: an infographic series that blended visual storytelling and branded journalism.
Science Fiction: Don’t Assume People Understand the Difference
No matter how strongly technical advisers believe that a company's science is sound, communicators must be ready to engage in a respectful conversation with a skeptical public. Read more in our latest Insight newsletter. Interested in additional insights? Sign up for our newsletter.
Serving Up PR Success with New Client Miele USA
Miele USA, the U.S. division of premium appliance manufacturer Miele, names G&S as its agency of record to lead public relations strategy development and integrated media program implementation. Miele will rely on the firm's deep expertise in consumer marketing to significantly raise the brand profile of the company’s line of high-performance, design-forward home appliances in the United States.
Gibbs-rbb Research: American Shoppers Willing to Spend 31 Percent More per Week on Responsibly Produced Food
Gibbs-rbb, a new venture between G&S and rbb PR, provides integrated communications solutions to food, beverage and consumer packaged goods (CPG) clients, based on a holistic understanding of supply chains and global issues impacting brand loyalty and purchases among consumers whose purchases are informed by factors such as health, sustainability and CSR. The venture's inaugural Conscious Consumer™ Study examines the preferences and behaviors of this discerning group of shoppers toward food companies. Learn more and gain extra insights from the companion white paper.
Business Leaders Discuss Value of Supply Chain Engagement
Manufacturing, retail, logistics/transportation and food & beverage communicators and operations executives examine supply chain transparency at the eighth Sense & Sustainability® Salon in Charlotte, NC. (L-R) Kerry Henderson, managing director, G&S Raleigh; Elizabeth Hill, director, corporate and social responsibility, Rubicon Global; Ron Loch, managing director, G&S sustainability consulting practice; and Anna Mangum, lead, E3 North Carolina Initiative, NC State University Industrial Extension Service (IES), share insights on the business value of supply chain engagement. Learn more about our work.
Study Results: Americans Cite Natural Weather Disasters as Key Factor in Forming Climate Change Opinions
More than half (60 percent) of Americans believe that climate change is a result of human action such as deforestation and burning of fossil fuels, among other factors, according to the fifth annual Sense & Sustainability® Study. Thirty percent of U.S. adults are skeptical while 10 percent are unsure as to the impact of human activity on significant changes in temperature or precipitation over an extended period of time. Natural weather disasters are cited by more than half (57 percent) of Americans as highly influencing their opinions on climate change. Learn more.