Gibbs & Soell is now
G&S Business Communications
Having blazed a new trail three years ago as a business communications firm, we are helping clients compete in a global marketplace that demands smarter thinking and purposeful innovation. Our name change represents the sustainable relationships we build for clients along the entire value chain.
From increasing sales to enhancing reputations, we inspire action that drives results.
Study Results: Nearly 2 in 5 Americans Doubt Their Knowledge of Basic Science
Nearly two in five Americans question their basic understanding of scientific concepts, according to the sixth annual G&S Sense & Sustainability® Study. Yet, consumers do consider environmental and social causes when making brand choices, with more Americans saying human rights (41 percent) or wildlife protection (33 percent) are “very influential” on their decisions, in comparison to other issues including deforestation (25 percent) or climate change (24 percent). With businesses having taken a public stance on controversial news about human rights issues, such as state laws regarding marriage equality and the legalization of medical marijuana, it appears that the topics may be weighing heavily on the minds of Americans. Learn more.
G&S Among 2015 Top Agencies to Work For in North America
G&S is named by The Holmes Report as a runner-up among the 2015 Best Agencies to Work For, which the publication describes is "determined by a comprehensive survey of agency employees, at around 50 agencies throughout North America." The methodology for the annual honors involves employee surveys on workplace issues that examine the integrity of agency leaders, professional training, compensation and culture. Read more about the honorees.
Windy City Office Welcomes Veteran Business Journalist at In-House PR Event
G&S hosts a new installment of our popular Breakfast Meet media series with another program in our Chicago office, this time featuring guest speaker Joe Cahill, columnist and blogger for Crain's Chicago Business, and G&S VP Tricia Sheehan as event moderator. PR communicators from top Chicago businesses representing transportation, logistics, manufacturing, financial services, and more industries join the informal meet-and-greet with the seasoned journalist to discuss business media relations in one of the country's busiest news markets. Learn more about our work with the media.
Employee Trust is a Shared Asset Among Successful STEM Companies
When Fortune and Great Place to Work (GPTW) released their list of “100 Best Companies to Work For” in March, more than 60 percent of the recognized companies had strong footholds in the STEM (Science, Technology, Engineering and Math) space. These standouts were acknowledged for building organizations where employees thrive and flourish. Interestingly, in nearly every case, the financial performance of the business is as strong as its culture. Ann Camden, G&S managing director, employee engagement, shares how these organizations do it in the current issue of our Insight newsletter. Sign up here to be a subscriber.
Three Rs of Sustainability Communications: Responsibility, Reporting and Reputation
Food and beverage, manufacturing, lighting, building materials and agribusiness communicators and operations executives gather at the ninth G&S Sense & Sustainability® Salon in Raleigh, NC. (L-R) Ann Camden, G&S managing director, employee engagement; Paula Alexander, director, sustainble business, Burt's Bees; Susan Arnot Heaney, director, marketing, communications, and development, The Sustainability Consortium; and Ron Loch, G&S managing director, sustainability consulting practice explore the ways businesses can integrate responsibility, reporting and reputation to communicate value. Learn more about our work.
Global Street Fight Study™ Finds Constant Crisis is New Normal for CEOs
In times of crisis, those who are highly informed and regularly participate in influential behaviors in both traditional and non-traditional media, described as "opinion elites," want corporate leaders who are accountable, honest and can deliver on promises. Dig deeper into the findings from the 2015 Global Street Fight Study, a collaboration between G&S and Harris Poll on public perceptions of business leadership in today's environment, focusing on the areas of boldness, innovation and trust. Read more in the current issue of our Insight newsletter.
Wall Street Journal, CNBC and Storyful Newsrooms Evolve with Journalism and Technology Innovations
Mary Buhay, G&S Marketing SVP, examines data-driven news, content verification and brand communications with Rob Barry, investigative reporter and co-chief, data journalism, The Wall Street Journal; Eric Chemi, senior editor-at-large, data journalism, CNBC; and Rahul Chopra, CEO of Storyful at the 2015 Global Street Fight™ breakfast conference presented by G&S. Watch video highlights of all sessions, which also include speakers from IBT Media, Fortune magazine and Nielsen.
Agency on A-List with CSR Recognition
PR News’ CSR Awards competition is the industry's best showcase for the most powerful, impactful social responsibility and green campaigns. G&S is honored to be named among the 2015 Agency A-List inductees in this awards program, which sets "new standards of excellence and lead the way for other organizations to follow." Learn more about the agency's work in sustainability, green technology and supply chain monitoring.
Water Campaign Pours It On to be Named Among 50 Best PR Programs in the World
Dow Water and Process Solutions and G&S partner on a campaign named by The Holmes Report in 2014 among the 50 Best PR Programs in the World and winner of the SABRE Americas B2B Marketing Campaign of the Year. The communications program reached and influenced untapped, high growth markets for Dow's innovative water technologies. Learn more about one of the key elements of the campaign: an infographic series that blended visual storytelling and branded journalism.
Serving Up PR Success with New Client Miele USA
Miele USA, the U.S. division of premium appliance manufacturer Miele, names G&S as its agency of record to lead public relations strategy development and integrated media program implementation. Miele will rely on the firm's deep expertise in consumer marketing to significantly raise the brand profile of the company’s line of high-performance, design-forward home appliances in the United States.
Gibbs-rbb Research: American Shoppers Willing to Spend 31 Percent More per Week on Responsibly Produced Food
Gibbs-rbb, a new venture between G&S and rbb PR, provides integrated communications solutions to food, beverage and consumer packaged goods (CPG) clients, based on a holistic understanding of supply chains and global issues impacting brand loyalty and purchases among consumers whose purchases are informed by factors such as health, sustainability and CSR. The venture's inaugural Conscious Consumer™ Study examines the preferences and behaviors of this discerning group of shoppers toward food companies. Learn more and gain extra insights from the companion white paper.