At G&S Business Communications, strategic thinking starts where business and communications meet. Our collaborative approach to public relations and marketing drives business outcomes that make a measurable difference with B2B and B2C audiences who matter most to you.
All the Rage in Business
Solving problems creatively is tied to optimism, which springs from the ambition to take action. For business communicators who inspire action with stories that connect emotionally with audiences, it’s time to make positivity all the rage in business, urges G&S CEO Luke Lambert. Read more in G&S Orange Jam.
On Assignment at Olympic Winter Games
When it comes to client service, G&S goes the distance! Follow along as G&S Vice President Beth Crisafi Smith reports from the Olympic Winter Games while on a communications assignment. Starting the week of February 5, Beth will be sharing exclusive video highlights of her travels in PyeongChang, South Korea, right here on G&S Orange Jam. You can also track Beth’s Olympic journey on Twitter with #GSinAction and #GSLife.
Evaluating ESG for Investor Relations Wins
G&S Managing Director Ron Loch and G&S Vice President Susan Sheehan joined Sandy Skees, BSI regional director, sustainability, and Cédric Baumgartner, managing director, EQS Group, in a two-part webinar series to present best practices to accelerate your sustainability program, boost ESG returns and score IR wins. Take a look at this webcast with great tips on how digital and social media can make a big difference.
State of the News Media
We traveled to Raleigh for the latest of our invitation-only G&S Orange JamSM live events, where G&S Managing Director Kerry Henderson and Michael Barthel of Pew Research Center discussed findings from the 2017 State of the News Media. Published annually since 2004 by the Washington-based organization, the Pew report evaluates the economic health and audience consumption for different sectors of U.S. news media industry, ranging from traditional print and broadcast to digital media. Check out session highlights, including a focus on the resurgence of audio news and podcasts.
Public Expectations Rising for Government and Industry Protection of US Consumers and Environment
Amid high-profile news of corporate misconduct, consumer safety concerns and shifting U.S. policies on environmental protection, Americans are placing greater responsibility on government, businesses and themselves to serve as environmental and social stewards, according to the eighth annual G&S Sense & Sustainability® Study. Register to download the 2017 G&S study.
B2B Customer Journey
Capture B2B customer measurements that matter—B2B CX Intelligence—for digital content strategies that can lead to more sales along the customer journey. For quick tips, watch for more episodes in our Web series, B2B Loft: Elevating Business.
G&S is already refining communications strategies to be implemented in 2018. As part of our “business unusual” approach, we draw on bold thought leadership, our professional expertise and network of contacts, and proven record for creating programs that move business forward. To understand what we can do for you, check out what we’ve already accomplished this year.
Big Brawl: Communicators and the Global Marketplace
G&S presented the fifth annual Global Street FightSM conference, our thought-leadership program that examines current business events and issues affecting corporate reputation, management and marketing. Guest speakers included Denise Burrell-Stinson, head of storytelling, WP Brand Studio, The Washington, Post; Mitch Gelman, CTO of the Newseum; Jenna Goudreau, managing editor, CNBC Digital; and Jeffrey Hollender, CEO of Sustain Natural, and co-founder, Seventh Generation. View video from sessions here.
2017 G&S Global Street Fight Snap Poll
The snap poll conducted for our 2017 Global Street Fight conference provides a pulse check on U.S. attitudes and behaviors related to news consumption and business leadership. One interesting finding: 1 in 3 Americans is feuding with others over news facts. Read more about our results and event.