At G&S Business Communications, strategic thinking starts where business and communications meet. Our collaborative approach to public relations and marketing drives business outcomes that make a measurable difference with B2B and B2C audiences who matter most to you.
Top Pulitzer Prize Executive to Headline G&S Conference
Dana Canedy, the first woman to be elected Pulitzer Prize Administrator and a former New York Times Pulitzer-winning journalist, will headline the sixth annual G&S Global Street FightSM Conference, our agency’s thought-leadership program that examines current business events and issues affecting corporate reputation, management and marketing. Other guest speakers are Steven Oh, chief business officer of online TV news juggernaut, The Young Turks; and Daniel Sieberg, co-founder of blockchain-based journalism platform, The Civil Media Company, and formerly of Google News Lab. Participation in the exclusive June 13 event is by invitation only. Invitations may be requested here.
G&S Named to CSR Agency A-List
For the fourth consecutive year, G&S was named to the PR News CSR Agency A-List at an awards event held on March 20 in Washington. This year’s entry gave the awards jury a holistic view of our expertise in external and internal communications related to corporate social responsibility; environmental, social and governance (ESG) disclosure; sustainability reporting; and workplace diversity. Learn more about our work in sustainability and CSR.
When Business and Personal Values Collide
Corporate communications is at the nexus of how companies act and what customers and society expect from them, says G&S Managing Director Steve Halsey. A new G&S snap poll reveals three primary disconnects between the organization and employees, which point to disturbing perceptions of corporate hypocrisy, lack of empathy and dereliction of duty. Read more in G&S Orange Jam.
On Assignment at Olympic Winter Games
When it comes to client service, G&S goes the distance. G&S Vice President Beth Crisafi Smith reported from the Olympic Winter Games while on an exciting communications assignment for a top client. In February, Beth shared exclusive video highlights of her travels in PyeongChang, South Korea, right here on G&S Orange Jam.
Evaluating ESG for Investor Relations Wins
G&S Managing Director Ron Loch and G&S Vice President Susan Sheehan joined Sandy Skees, BSI regional director, sustainability, and Cédric Baumgartner, managing director, EQS Group, in a two-part webinar series to present best practices to accelerate your sustainability program, boost ESG returns and score IR wins. Take a look at this webcast with great tips on how digital and social media can make a big difference.
State of the News Media
We traveled to Raleigh for the latest of our invitation-only G&S Orange JamSM live events, where G&S Managing Director Kerry Henderson and Michael Barthel of Pew Research Center discussed findings from the 2017 State of the News Media. Published annually since 2004 by the Washington-based organization, the Pew report evaluates the economic health and audience consumption for different sectors of U.S. news media industry, ranging from traditional print and broadcast to digital media. Check out session highlights, including a focus on the resurgence of audio news and podcasts.
Public Expectations Rising for Government and Industry Protection of US Consumers and Environment
Amid high-profile news of corporate misconduct, consumer safety concerns and shifting U.S. policies on environmental protection, Americans are placing greater responsibility on government, businesses and themselves to serve as environmental and social stewards, according to the eighth annual G&S Sense & Sustainability® Study. Register to download the 2017 G&S study.
B2B Customer Journey
Capture B2B customer measurements that matter—B2B CX Intelligence—for digital content strategies that can lead to more sales along the customer journey. For quick tips, watch for more episodes in our Web series, B2B Loft: Elevating Business.
As part of the G&S “business unusual” approach, we draw on bold thought leadership, our professional expertise and network of contacts, and proven record for creating programs that move business forward. To understand what we can do for you, check out highlights of our accomplishments last year.
2017 G&S Global Street Fight Snap Poll
The snap poll conducted for our 2017 Global Street Fight conference provides a pulse check on U.S. attitudes and behaviors related to news consumption and business leadership. One interesting finding: 1 in 3 Americans is feuding with others over news facts. Read more about our results and event.