At G&S Business Communications, strategic thinking starts where business and communications meet. Our collaborative approach to public relations and marketing drives business outcomes that make a measurable difference with B2B and B2C audiences who matter most to you.
Public Expectations Rising for Government and Industry Protection of US Consumers and Environment
Amid high-profile news of corporate misconduct, consumer safety concerns and shifting U.S. policies on environmental protection, Americans are placing greater responsibility on government, businesses and themselves to serve as environmental and social stewards, according to the eighth annual G&S Sense & Sustainability® Study. Register to download the 2017 G&S study.
Measuring business actions for operational improvement is important, but there are times when ill-conceived KPIs can engender bad, brand killing behaviors. Read more in G&S Orange Jam.
B2B Customer Journey
Capture B2B customer measurements that matter—B2B CX Intelligence—for digital content strategies that can lead to more sales along the customer journey. For quick tips, watch for more episodes in our Web series, B2B Loft: Elevating Business.
Even as we are busy with current programs, G&S is already refining communications strategies to be implemented in 2018. As part of our “business unusual,” we draw on bold thought leadership, our professional expertise and network of contacts, and proven record for creating programs that move business forward. To understand what we can do for you, check out what we’ve already accomplished this year.
Big Brawl: Communicators and the Global Marketplace
G&S recently presented the fifth annual Global Street Fight™ conference, our thought-leadership program that examines current business events and issues affecting corporate reputation, management and marketing. Guest speakers included Denise Burrell-Stinson, head of storytelling, WP Brand Studio, The Washington, Post; Mitch Gelman, CTO of the Newseum; Jenna Goudreau, managing editor, CNBC Digital; and Jeffrey Hollender, CEO of Sustain Natural, and co-founder, Seventh Generation. View video from sessions here.
Archived Webinar: Corporate Issuers and the ESG Dilemma
Institutional investors and analysts are steadily advancing their understanding of how to use ESG (environmental, social and governance) data to improve their assessments of corporate issuers. To learn more, watch this archived webinar featuring speakers G&S MD Ron Loch, G&S VP Susan Sheehan and Eric Fernald, executive director, ESG corporate communications for MSCI.
2017 Global Street Fight™ Snap Poll
A G&S snap poll, conducted for the recent Global Street Fight conference, provides a pulse check on U.S. attitudes and behaviors related to news consumption and business leadership. One interesting finding: 1 in 3 Americans are feuding over news facts. Read more about our results and event.